Director of Marketing and Admissions

Company Description

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 60,000 aspirational students across our global network each year.

Job Description

This role will have overarching responsibility for marketing & admissions of the Sydney Institute of Business and Technology (SIBT) and Western Sydney University, Sydney City Campus (WSUSCC).

The Marketing & Admissions Director leads the strategic direction, management and growth of marketing and student recruitment activities for SIBT and WSUSCC. This includes the development of business relationships and opportunities domestically and internationally and implementing sales and marketing strategies to achieve agreed targets.

Key Responsibilities

Lead and deliver student recruitment and enrolment targets through strategic marketing, sales campaigns, and domestic and international growth initiatives

Build and maintain strong partnerships with university stakeholders, agents, and key external clients to drive business development

Frequent travel into key source markets to promote SIBT and WSUSCC

Develop and execute integrated marketing, communications, and promotional strategies aligned with Navitas and University Partner guidelines

Identify and grow key market segments, leveraging data insights to optimise campaign performance and maximise ROI

Collaborate with senior leadership to support SIBT's and WSUSCC's overall strategy, performance, and resource optimisation

Monitor, evaluate, and report on recruitment performance, budgets, and campaign outcomes, ensuring regulatory compliance

Lead the admissions & recruitment function to deliver efficient, high-quality service across applications, offers, and CoE issuance

Use data-driven insights to inform decision-making and continuously improve admissions processes and team performance

Prepare frequent reports for stakeholders and executive management

Ensure compliance with visa regulations and stay informed of changes from the Department of Home Affairs and other policy makers and regulators

Qualifications

Essential:

Relevant Tertiary qualifications

Successful track record of sales and a network of contacts in the international education market

Ability to travel domestically and internationally

Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes

Demonstrated ability to identify opportunities to create value, develop and deliver executive recommendations and strategies including high quality presentations and documents

Proven ability to apply commercial rigour and business acumen to decision-making

Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool

Analytical mind with good problem-solving and decision-making skills

Excellent relationship management skills across all levels of seniority

Desirable:

Experience working in the private education or university sector

Knowledge and experience of marketing, including promotion, advertising, digital marketing, branding, building media presence and public relations would be well regarded

Successful work experience in a multi-cultural environment and ability to speak a foreign language

Additional Information

What we can offer

We offer careers across our global operations

We recognise and reward

We understand the importance of showing appreciation

We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive

Navitas is where work has meaning. Our impact is far-reaching – we create lasting legacies for students and communities

Access to LinkedIn Learning for your development

2 days a year volunteer leave for causes you are passionate about

Diversity Equity and Inclusion

At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive.

We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups.

How to apply

All applicants must have full working rights within Australia to be considered. Successful candidates depending on their role maybe, required to provide a Working with Children Check and undergo a Police Check.

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Job Location

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