PROMOTIONS MANAGER - KSWO

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KSWO:

KSWO is a heritage ABC affiliate in the Wichita Falls/Lawton DMA celebrating over 70 years of serving our community. KSWO is counted on to provide outstanding news, weather, and entertainment to our communities in 17 Oklahoma and Texas counties.

The top-rated station in southwest Oklahoma and north Texas leads the market in weather coverage with the First Alert Weather team, the largest group of meteorologists tracking storms in the southern plains. Lawton is ideally located halfway between Oklahoma City and the Dallas/ Fort Worth metroplex. Our region is known for the rugged beauty of the Wichita Mountains and the National Wildlife Refuge, a hiker’s paradise. Affordable living, great outdoor adventures, and proximity to major cities and their attractions make the Lawton – Wichita Falls market an exciting opportunity for career growth.

Job Summary/Description:

KSWO is in search of an individual to fill the highly detail-oriented position of Promotions Manager. Responsibilities will include assisting the Marketing Director with station promotion, managing promotion and PSA spot inventory, and shooting and editing promotional content. 2+ years of station marketing/creative services experience (broadcast + digital), with heavy topical/image work, is required.

Duties/Responsibilities include, but are not limited to:

Coordinating station marketing activities such as photo ops or talent shoots with the Marketing Director and News department

Creating promotional campaigns in a timely manner

Managing station promotional initiatives

Producing topical and proof-of-performance promotions

Film talent in studio, newsroom, and outdoor environments for promotional content

Designing & setting up event booths and presentations

Be a presence for the station at local events in the community

Managing PSA inventory for KSWO, MeTV, and Telemundo

Keeping hallway monitors current with monthly messages and photos/videos from station events

Promo fill station logs when the Marketing Director is unavailable

Other related duties as assigned by the Marketing Director

Qualifications/Requirements:

2+ years station marketing/creative services experience (broadcast + digital), with heavy topical/image work.

Proven ability to own campaign strategy + execution without direct reports: align stakeholders, run timelines, and drive deliverables to air/on-platform.

Strong promo writing/producing skills (teases, topical, image, special projects); sharp ear for brand voice and urgency.

Deep understanding of newsroom + programming rhythms (breaking news pivots, sweeps, franchise promos) and how to prioritize fast.

Solid workflow/traffic literacy: versioning, tagging, specs, closed captioning, approvals, deliverables across on-air/CTV/social.

Working knowledge of Adobe Creative Cloud and production process (shoot/edit/finish) to give precise notes and QC.

Excellent cross-functional communication (news director, EPs, sales/brand, digital) and confident presenting recaps/plans.

Additional Info:

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Licenses & Certifications

Required

Drivers License