Performance / Growth Lead

Overview

We're hiring one person to own our growth and lifecycle marketing end to end the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's. You'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

Description WHAT YOU WILL OWN Performance Improve CAC, ROAS, and conversion every week across our paid and owned channels. Run a constant test-and-learn loop on audiences, creative, and offers, and move budget toward what's working before the rest goes stale.

Lifecycle & CRM Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending.

Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat senders

Build lifecycle journeys across email, push, and SMS onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty and rigorously test each one so every message drives results and feels human, without increasing churn

Identify and run high-value, hypothesis-driven experiments inspired by what the data is telling you

Keep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage

Be our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streams

Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS

Data, analytics & measurement This is the technical core of the role:

Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next

Analyze large datasets to surface customer insights and the real drivers of campaign performance

Run A/B testing and attribution analysis to sharpen marketing decisions

Work with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)

Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting

Generate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually working

WHO YOU ARE

3–5+ years hands-on in lifecycle, growth, or performance marketing execution, not advisory with results you can point to (improved ROAS, CAC, retention, or conversion)

Start-up experience and a resilient attitude.

Deep CRM and lifecycle expertise you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter

Fluency with paid social (Meta, TikTok) and marketing automation

Strong data fluency comfortable with SQL and with pulling, reading, and shaping your own data plus analytics / BI tools (e.g., Tableau, Looker) and a real love of turning many data sources into one clear report for leadership

An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership

Strength in both the science and the art of marketing you know when to trust the numbers and run the experiment, and when to trust instinct and try a new direction

Comfortable owning an initiative end to end from idea to build to launch to analysis, and back again

A doer's bias to action, with bold ideas and the know-how to get them done you ship, you don't just plan

Common sense and sound judgment you can tell what moves the needle from what's just noise

A high degree of intrinsic motivation you own outcomes without being managed to them

Real curiosity about the numbers, and about the people behind them. We want someone who wonders why people send gifts, not just how many

Nice to have

Experience with any part of our stack Amplitude, Segment, Branch, Voucherify, or Zoho

Hands-on with data pipelines / ETL, APIs, or predictive analytics a real plus, but our engineering team owns the heavy data lifting

Familiarity with cloud data platforms (e.g., Snowflake, BigQuery)

Experience in consumer apps, e-commerce, or DTC bonus for repeat-purchase, marketplace, or gifting models

Early-stage or startup experience comfortable building with imperfect data and tightening it as you go

Show us your work A resume alone won't tell us enough. Be ready to share a few things you've actually built and the results they drove a performance dashboard you maintained, a campaign with before-and-after numbers, or a lifecycle journey you designed from logic to outcome.

What we offer Competitive base salary plus a performance bonus tied to real growth KPIsHealth, dental, and vision insuranceA direct line to leadership and a genuine seat at the table you'll report straight to the head of marketingGround-floor equity as the company scales The chance to own growth at a company building something people are glad to receive

To apply Send us your resume, a short note on the growth challenge you're proudest of solving, and a sample or two of your work. Download the Gesture app and visit gesture.vip before you apply we'd love for you to feel what we do.

Pay: $70,000.00 - $81,000.00 per year

Benefits:

Dental insurance

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid parental leave

Paid time off

Parental leave

Vision insurance

Work Location: Hybrid remote in Denver, CO 80202