Marketing Performance Analyst - Cargo

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Marketing Performance Analyst plays a vital role in supporting the Cargo Marketing team by leveraging data and analytics to inform strategic decision-making and maximize marketing effectiveness.

The analyst integrates data into marketing and product strategies to increase revenue, enhance brand and product positioning, and improve customer engagement. This position is responsible for delivering clear, actionable recommendations rooted in data that help advance marketing goals and drive commercial success.

The analyst transforms complex marketing and business data into actionable insights that inform creative direction, messaging, audience targeting, and tactical business decisions, ultimately supporting the overall success of the Cargo Marketing team. Responsibilities include monitoring marketing performance, conducting commercial and product analyses, and gathering market and customer insights to support campaign and product development. The role is also instrumental in leveraging CRM data for targeted marketing initiatives, supporting analytics and marketing automation projects, and working closely with cross-functional teams to deliver on business objectives.

Responsibilities:

Marketing Performance & Analysis

Monitor and analyze marketing campaign performance across marketing initiatives, in owned or partner channels

Track key performance indicators including revenue contribution, conversion, and engagement

Track and report on performance of creative assets across channels (e.g., email, web, paid media); Support testing initiatives (A/B testing) and summarize results

Prepare regular reports and dashboards to support ongoing performance tracking and planning

Provide data-driven input to support content and campaign optimizations, and to improve campaign effectiveness and ROI

Product Performance & Commercial Analysis

Support analysis of cargo product performance across markets, routes, and customer segments

Monitor revenue, yield, and volume trends; highlight risks and opportunities, working with Product Managers

Assist in evaluating product positioning and performance in collaboration with Commercial, Sales, Revenue Management and Network Planning teams

Support go-to-market activities and track performance of new or updated products

Customer & Market Insights

Conduct customer and segment analysis to support targeting and product development

Monitor market trends and competitor activity

Contribute to the development of insights that inform marketing and product strategies

Data-Driven Marketing & CRM Activation

Leverage CRM and customer data (e.g., Salesforce) to support targeted, data-driven marketing initiatives and campaign personalization

Develop actionable customer segmentation approaches and translate insights into campaign targeting and performance optimization

Advanced Analytics & Automation (Emerging Capabilities)

Support the introduction of advanced analytics, automation capabilities and Agentic AI to enhance marketing effectiveness and scalability

Contribute to the development of more automated, insight-driven decision-making approaches across marketing activities

Stakeholder Support & Communication

Prepare clear and concise reports, presentations, and summaries for marketing stakeholders

Support cross-functional initiatives with data analysis and insights

Work collaboratively with Marketing, Product, Sales, CRM & Analytics, Revenue Management and other Commercial and branch teams as needed

Qualifications

University degree in Business Analysis, Marketing Analytics or equivalent

3 - 5 years of relevant experience

Strong analytical thinking and problem-solving skills; results-oriented mindset

Advanced proficiency in Excel; experience with data visualization tools (e.g., Power BI, Tableau) is an asset

Familiarity with digital marketing metrics and analytics platforms (e.g. Adobe Analytics)

Experience with Salesforce environment (i.e. Account Engagement) an asset

Experience in Microsoft PowerPoint for producing stakeholder reports and presentations of findings

Ability to work with large datasets and synthesize findings into clear insights

Strong communication and presentation skills

Strong attention to detail and organizational skills

Strong time management skills with the ability to handle multiple, simultaneous priorities

Demonstrated punctuality and dependability to support overall team success in a fast-paced environment

Experience in global logistics or cargo is considered an asset

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.