Marketing & Communications Coordinator (ALTSD#10102883)

Posting Details

ALTSD provides accessible, integrated services to older adults, adults with disabilities, and caregivers to assist them in maintaining their independence, dignity, autonomy, health, safety, and economic well-begin, thereby empowering them to live on their own terms in their own communities as long and productively as possible.

External Affairs is a cross functional team within the Office of the Secretary. External Affairs works to reduce silos, streamline and create consistent cohesive communications. It will build capacity with the goal of managing all public-facing information, centralizing marketing initiatives and communication efforts for all Agency programs and services.

Interviews are expected to be conducted within two weeks of closing date.

APPLICATIONS SUBMITTED WITHOUT WORK EXPERIENCE OR A RESUME WILL NOT BE CONSIDERED. IF ATTACHING A RESUME, RESUME MUST INCLUDE DATES OF EMPLOYMENT FOR EACH JOB (MONTH and YEAR) AND DETAILS OF WORK EXPERIENCE/JOB DUTIES*

PLEASE ATTACH YOUR OFFICIALTRANSCRIPTS TO VALIDATE YOUR DEGREE.

Why does the job exist?

This position is responsible for the marketing and communication of our email communications to constituents for Aging and Long-Term Service Department as well as updating and maintaining the website with content copy and graphics that are extremely informative to the public, but especially to the senior population seeking available services and resources. This position also measures the effectiveness of the communication and marketing strategy and provides analytics that inform Agency decision making to better serve our constituents.

How does it get done?

Communication and Marketing

Works with ALTSD divisions to conduct business process consulting and analysis services related to marketing and communications, including copy writing and builds email communication templates for constituent newsletter articles and stories.

Writes copy and updates outreach event calendar

Writes and gathers information to update staff portal with content

Assist with graphic design elements for newsletter, website and staff portal

Supports outreach events and special projects

Use tools like Google Analytics to monitor traffic and user behavior

Analyze campaign effectiveness and suggest improvements base on web traffic and analytics

Prepares regular reports for internal divisions

Collaborates with external contractors and developers

Manage timelines for website updates and marketing campaigns

Ensure all communications align with organizational goals

Website Maintenance

Maintain and update website content (text, images, links) using CMS platforms like WordPress or Drupal

Monitor site performance, uptime and page load speed

Coordinate projects for the design and launch of web portals and interactive forms, establishing clear milestones with internal stakeholders. This includes developing content, gathering necessary information and ensuring timely delivery of all components.

Troubleshoot issues related to web pages, event calendars, staff portal, while ensuring the site(s) remains accurate and up to date through regular content updates.

Coordinate with developers or IT for technical updates and security patches

Implement basic SEO best practices (keywords, meta tags, alt text)

Ensure mobile responsiveness and cross-browser compatibility

Monitor site performance and optimize navigation to provide a seamless, intuitive experience for users accessing information.

Who are the customers?

Primarily individuals who need support to maintain independence, health and quality of life as they age or live with a disability. Our customers also include family members and caregivers who need resources, training, respite care or guidance, guardians, health care providers, social service organizations and community partners.

Ideal Candidate

Primarily individuals who need support to maintain independence, health and quality of life as they age or live with a disability. Our customers also include family members and caregivers who need resources, training, respite care or guidance, guardians, health care providers, social service organizations and community partners.

Minimum Qualification

Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.

Employment Requirements

Must possess and maintain a valid Driver's License. Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification within 90 days of employment.

Working Conditions

Work is performed in an office setting with exposure to Visual/Video Display Terminal (VDT) and extensive personal computer and phone usage. Some sitting, standing, bending and reaching may be required. Travel is required. Incumbent will work under stress and frequent time constraints.

Supplemental Information

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Agency Contact Information: Juanita Jennings, (505) 316-0164, Email

For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.

Bargaining Unit Position

This position is not covered by a collective bargaining agreement.