Senior Account-Based Marketing Manager - ABM

Job Description

Sage is looking for a strategic, data-driven Account-Based Marketing (ABM) Manager to lead and scale our mid-market ABM program across for the US and Canada market. As part of the Performance Marketing - Media team, you will own the end-to-end ABM strategy - from account selection and contact acquisition through campaign execution and optimization - to drive engagement, pipeline growth, and SQOs across priority industries and accounts. This is a highly collaborative role that partners closely with Sales, BDR/SDR, Marketing Operations, Digital Marketing, Content, and Regional Marketing teams to deliver personalized, intent-driven marketing programs that accelerate revenue growth.

Location: Hybrid; 3 days per week from our Toronto office

Minimum Qualifications

5+ years of B2B demand generation or account-based marketing experience, with hands-on ownership of ABM programs.

You have developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns.

Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.

You're proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.

You have partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.

You can speak to running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.

You have used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency.

You bring strong project management, communication, and cross-functional collaboration skills, with the ability to manage multiple stakeholders, campaigns, budgets, and priorities.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

Own and scale a high-impact ABM program across the US and Canada as Sage continues growing in North America and investing in more targeted ways to reach priority mid-market accounts.

Turn ABM into a measurable revenue channel tied to account engagement, SQOs, pipeline, ROI, and marketing efficiency.

Gain executive visibility and help shape ABM best practices that can influence how Sage approaches account-based marketing across other regions.

Grow your career within a stable, global SaaS company investing heavily in agentic AI and guided by our mantra “We do the Right Thing” and values: Human, Bold, Trust, and Simplify.

Key Responsibilities

Key Responsibilities:

Develop and execute scalable ABM programs across priority mid-market accounts and industry segments, leveraging 1:few and 1:many strategies, with targeted 1:1 campaigns where appropriate.

Partner closely with Sales and BDR/SDR teams to align account prioritization, campaign planning, outbound motions, and pipeline goals.

Develop personalized account and contact experiences using firmographic, intent, and behavioral signals.

Own account targeting, audience segmentation, contact acquisition, and buying committee expansion within target accounts.

Execute coordinated inbound and outbound ABM campaigns across paid media, email, content, and digital channels.

Continuously optimize campaigns using engagement, intent, conversion, and pipeline data to improve account progression and marketing efficiency.

Collaborate with Marketing Operations, Revenue Operations, and IT to ensure ABM platforms, audience segmentation, and data integrations support effective campaign execution.

Work closely with Digital, Content, Creative, and Field Marketing teams to deliver integrated ABM programs.

Measure campaign performance, communicate insights to stakeholders, and recommend optimizations that improve pipeline generation and ROI.

Support regional and global ABM initiatives and share best practices across North America and other regions as appropriate.

Key Performance Indicators

Marketing Qualified Accounts (MQAs)

Sales Qualified Opportunities (SQOs)

Target Account Reach & Engagement

Contact Coverage within Target Accounts

Pipeline Influence / Marketing-Sourced Pipeline

Benefits? We have plenty...

100% paid premiums for health, dental, and vision coverage

RRSP contribution match (100% up to 4%)

35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

5 days paid yearly to volunteer (through Sage Foundation)

$5,250 tuition reimbursement per calendar year starting 6 months after your hire date

Sage Wellness Rewards Program (annual fitness reimbursement)

Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target salary range for new hires is C$125,000 to C$160,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

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