Global Brand Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Creative & Marketing organization brings Snap’s brand to life in culture and partners closely across the business and with external collaborators to deliver creative excellence at scale. Within that, the Brand team exists to ignite the Snapchat brand to drive culture and growth. The team leads some of the most foundational work across the business, including brand strategy and positioning, brand platforms and campaigns, brand storytelling, stewardship, core narratives, toolkits, and the systems that help keep Snapchat consistent across channels and markets.

This team also partners with local and cross-functional teams on major priority briefs, helping ensure the work is strategically sharp, creatively ambitious, and unmistakably on brand.

About the Role

We are looking for a Global Brand Manager to join the Brand team and help shape some of the most foundational projects across the business. This role will work across global brand platforms, major campaigns, strategic narratives, and brand building initiatives that define how Snapchat shows up in culture and in the market.

This is a hybrid role that combines strategic leadership with hands-on Brand Marketing support. Designed to strengthen the team’s ability to deliver more consistent, insight-led strategy while also providing critical support across key Brand Marketing workstreams.

This person will sit at the center of strategy, marketing, and creative. They will help define the problem to solve, turn audience insight and cultural signals into sharp strategic direction, develop strong briefs and project framing, and support work through the campaign lifecycle to help ensure ideas are delivered effectively and on time.

The role will also provide support across day-to-day brand workstreams, including stakeholder management, agency coordination, campaign delivery, approvals, timelines, and process management, and general brand team support.

The ideal person is equal parts strategist and builder: someone who can zoom out to shape the role the brand should play in people’s lives, then zoom in to create clear direction, stronger briefs, tighter feedback, and better execution.

What You’ll Do

Help shape Snapchat’s global brand strategy, positioning, narratives, and brand platforms across foundational business priorities

Turn business challenges, audience insight, competitive context, and cultural signals into clear strategic framing, sharp briefs, and actionable direction

Partner with Global Brand Marketing from kickoff through delivery, ensuring projects start with the right inputs, alignment, and strategic clarity

Guide campaigns and brand initiatives through development, keeping the work anchored to the brief, the brand, and the business objective

Contribute to brand toolkits, playbooks, and guidance that improve consistency across teams, markets, and partners

Support work through production and delivery to help ensure campaigns launch effectively and on time.

Track and measure brand performance across key metrics, including brand health, consideration, sentiment, and campaign effectiveness, translating learnings into clear recommendations for global and regional stakeholders.

Knowledge, Skills, and Abilities

Strong brand strategy skills across positioning, narrative development, briefing, and campaign strategy

Ability to turn complex inputs into clear, useful direction

Strong judgment and comfort operating in ambiguity

Excellent communication and influencing skills across senior and cross-functional partners

Deep collaboration skills across Marketing, Creative, Product, Media, and external partners

Strong cultural instincts and understanding of audience behavior and creative opportunity

Strong project leadership and ability to manage multiple workstreams

Minimum Qualifications

8+ years of experience in brand strategy, creative strategy, marketing strategy, brand marketing, planning, or a related field

Bachelor’s degree or equivalent practical experience

Experience developing strategic frameworks, creative briefs, brand narratives, campaigns, platforms, or foundational brand work

Experience leading campaigns through development, production, and delivery in a fast-moving, cross-functional environment

Experience working on global or multi-market brands, with the ability to balance global consistency and local relevance

Experience partnering with internal creative teams and external agencies on high-visibility work

Experience spanning both foundational brand systems and major campaign moments

Ability to combine strategic thinking with practical marketing execution

Passion for Snapchat, creativity, and building a distinctive, culturally resonant brand

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!