Marketing Project Coordinator

Job Reference Code: R-083585

Employment Type: Full time

Contract Type: Permanent

Hours Per Week: 37.5

Salary: Competitive salary plus benefits.

Closing Date: 9 July 2026

Marketing Project CoordinatorHead Office

As Healthcare Marketing Coordinator, you'll bring Pharmacy and Optical’s commercial strategies to life through compelling, compliant, and insight-led customer communications. You’ll work across all channels (in-store, online, POS, social, and media) to ensure our marketing activity supports the delivery of sales, services, and category growth. This is a hands-on role with wide business exposure, responsible for building the customer-facing presence of Healthcare while aligning with Asda’s broader customer planning and brand ambition.

What you will do

Marketing Ownership Across Pharmacy & Optical

Lead the development and execution of the Pharmacy and Optical marketing calendar, aligned to commercial and customer objectives.

Deliver end-to-end campaigns: flu, allergy, new launches, range change, and customer events.

Work cross-functionally with category, commercial, digital, and media teams to ensure impact across all channels.

Media & POS Planning

Own POS execution plans across all stores and formats in partnership with the POS Business Partner.

Support paid media planning with the GHS and external agencies, ensuring Healthcare receives appropriate weighting and ROI tracking.

Lead the creative, comms, and brief-writing process to ensure messaging is insight-led and customer-focused.

Digital Content & Social Media

Work with Digital & Online Doctor teams to ensure content on Asda.com and AOD is compliant, commercial, and up to date.

Develop and deliver a social media strategy to increase reach and relevance, including seasonal content, colleague features, and service promotion.

Explore how to activate Pharmacy and Optical through Asda’s corporate, PR, and influencer channels.

PR, Campaign Visibility, and Local Toolkits

Liaise with the Asda PR team to drive awareness of Healthcare innovations, achievements, and community impact.

Build campaign toolkits for targeted local activation.

Ensure visibility of Pharmacy & Optical campaigns across internal trade forums and comms updates.

Campaign Performance and Reporting

Track campaign performance and provide post-campaign evaluation and learnings.

Manage the Healthcare marketing budget, working with Finance to ensure accurate spend and opportunity to reinvest.

Lead and Manage the Customer Activity Plan

Own the Healthcare activity plan end-to-end, aligning trade, commercial, and marketing inputs into one cohesive calendar.

Build the plan across all customer touchpoints (POS, media, in-store, digital, social), ensuring every brief supports commercial objectives.

Control the delivery rhythm – from campaign set-up and briefing through to delivery and measurement.

Execute with discipline, making sure campaigns land on time, on budget, and with impact.

Act as the go-to contact for all Pharmacy and Optical customer activity – ensuring nothing goes live without your sign-off.

Lead the governance process, creating visibility and accountability through updates, trackers, and performance reports.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Find your everything

Location

Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD

View directions

Why Asda?

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

10% off Asda Travel insurance

20% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with contributions paid into your pension account by you and Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores - get discounts on groceries and George all year round.

Car cash allowance

Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme.

(Conditions apply)

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Save money on every day spends

Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

Holiday buying

Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).