Paid Search Coordinator

Summary

Coordinator, Paid Search

The role we are looking to fill is for a Coordinator of Paid Search. This is an entry-level position for someone who has a curious nature, a strong desire to learn and solve problems, and is passionate about the digital industry, media trends, and search behavior. The Coordinator will assist Specialists and Supervisors in helping to execute and manage paid search campaigns. In this position, you will conduct research and understand client business models, products/services, verticals, and competition.

Qualifications:

Bachelor’s degree preferred

Minimum 1-3 years of experience required; previous search marketing or related digital field preferred

Software: Proficiency in Google Docs and MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).

Communication: strong written and verbal communication required.

Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, and close attention to detail.

Bonuses

Prior experience managing campaigns within Google Ads or Bing Ads

Google AdWords certification

Responsibilities:

Assists Specialists and Supervisors to execute and manage paid search campaigns. This will involve, budget management, task management, ad copywriting, analyzing data, extracting findings from the data and billing.

Conducts research and understands client business models, products/services, verticals, and competition.

Proactively takes part in internal meetings, helps to solve problems, and stays up to date on industry updates.

Works closely with Specialists and Supervisors to maintain project plans.

Presents industry news and research in internal department meetings.

Shows eagerness and want to learn more about the paid search industry, platforms used and digital industry as a whole.

Works closely with vendors on discovering new beta tests, and learning about vendor offerings.

Curious about our client's business and industry vertical they are in.

Proactively researches, reads thought leadership articles and conducts discovery into the business.

Brings a positive and enthusiastic can-do attitude into a collaborative team atmosphere where teamwork and drive to learn are keys to success.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, Chicago and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Search Specialist plays an integral role in execution of the paid search channel in outlining effective strategy and techniques for accounts, as well as implementing the paid search discipline, in addition to presenting recommendations and strategy to client. The Search Specialist will report into the Search Supervisor. This role requires a strong understanding of paid search, as well as of all aspects of performance marketing, and Search Engine Optimization (SEO) to effectively drive day-to-day tactical execution of the campaigns and continually exceed client expectations. To be successful in this position, an individual must be able to shift focus to different types of projects, a quick learner, and proficient with Excel and be able to work productively with various team members with minimal supervision.

Essential Job Duties and Responsibilities

Drive day-to-day tactical execution of the campaigns based on client expectations

Utilize paid search accounts to enhance SEM campaigns

Create advanced SEM/SEO strategies based on web site analytics and campaign data

Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns

Develop campaign strategy (with supervision) to guide initiatives that will accomplish client’s campaign goals

Create campaign reports and present to client on a regular basis

Review and analyze client’s sites for areas that need to improved, deleted, or revised

Review and analyze client’s paid search campaigns for improvements in key performance indicators such as cost per click

Prepare detailed strategy reports

Supervisory Responsibilities

Direct Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.

Travel up to 10%

Minimum Qualifications

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:

1-3 years of experience in Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution

Skills, Knowledge and Abilities

Ability to work autonomously and demonstrate self-started qualities and to research PPC issues and formulate tangible solutions

Successfully fulfill the client’s strategy by creating clear deliverables and recommendations

Mastered understanding of reported metrics and what they mean

Ability to handle multiple tasks in a fast-paced environment, under tight deadlines

Proven ability to manage multiple projects, drive hard to completion, and deliver effective results

A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution

Experience with Paid Search Platforms like Marin, DS3, Certification a plus

Google Certification (Fundamentals), Analytics and Adwords Certification

Advanced computer skills, proven proficiency in Excel and PowerPoint

Good written communication and verbal communication skills

Strong written communication and verbal communication skills

Excellent written communication and verbal communication skills

Excellent customer service orientation

Good interpersonal skills

Strong prioritization skills

Analytical and research Skills

Ability to exercise sound judgment

Ability to make oral presentations

Ability to gather data, to compile information, and prepare reports

Ability to ensure a high level of service and quality is maintained

Well-organized, detail-oriented, and able to handle a fast-paced work environment

Track record of building and maintaining customer/client relationships

Flexible and adaptable, able to change and alter according to changes in projects or business environment

Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines

Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines

Basic computer skills including familiarity with Word, Excel, and Internet usage

Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Intermediate level knowledge of PC software applications and strong understanding of PC operating systems

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.