Deputy Manager -Routing Intelligence

Overview:

This role supports the India Foods Sales organization by designing and optimizing efficient route plans for frontline sales teams. It focuses on maximizing customer coverage and productivity through data analysis, route planning, and continuous performance improvement. The position involves close collaboration with sales leadership, leveraging routing tools, and providing insights to enhance sales effectiveness and operational efficiency.

Responsibilities:

Functional Responsibilities:

Work with market GTM Leadership to understand GTM strategy, operating principles and sales routing requirements

Using the GTM digital routing tool, generate balanced field sales routes based on set KPIs (Eg: # customers, segmentation, call frequency/day, sales volume and min-max daily/weekly route completion times)

Partner with Field Sales Leadership team to ensure route plans are properly vetted and delivered in accordance with the established timeline and productivity / tactical objectives

Continuously review and scrub geo-fencing data to ensure accuracy and currency. Update route plans as required.

Develop and deliver reporting, including call compliance & call effectiveness and before/after comparison. Share key insights and recommendations with Field Sales team for future implementation

Prepare qualitative route performance analysis to highlight further optimization opportunities and recommendations

Modify route solutions based on feedback from GTM / Frontline Managers and in line with established routing principles

People Responsibilities:

Close and frequent interaction with GTM / Frontline Leaders to gather requirements & feedback, refine route designs and share actionable insights and recommendations

Develop winning relationships with India Foods Sales team, ensuring highest levels of agility and support are provided

Interact with ICC Routing Planning Lead to explore and execute initiatives to improve GBS service offerings

Qualifications:

Bachelors degree in Business or Supply Chain

3-4 years experience in logistics, supply chain or field sales

Experienced with Routing / Logistics software (desirable)

Ability to understand complex business drivers, develop metrics, analyze and implement improvements

Strong communication and influencing skills

Results oriented with robust planning and follow up skills