Go To Market (GTM) Senior Analyst - SodaStream - South Europe Cluster - H/F
Skills
About the role
Overview:
SodaStream, a PepsiCo company
At SodaStream, we don’t just work - we create, innovate, and make things sparkle!
As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages.
As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth.
At SodaStream, we thrive on optimism, energy, initiative, excellence in execution, and strong team spirit.
More than ever, we are committed to reducing single-use plastic and driving meaningful change in the way beverages are consumed.
We value people who take ownership, move fast, challenge the status quo, and turn ideas into action!
Job Overview
The GTM Senior Analyst is responsible for designing, deploying, and continuously improving SodaStream’s Go-To-Market models to drive execution effectiveness, productivity, and profitable growth across South Europe.
Reporting to the Head of Commercial & eCommerce South Europe Cluster, this is a high-impact role focused on structuring and scaling route-to-market strategies, field sales models, and execution frameworks across markets.
Operating in a multi-country, matrix environment (France, Italy, Spain, Portugal), the role requires strong autonomy, analytical rigor, and the ability to define and implement solutions in a fast-evolving organization.
Responsibilities:
Key Responsibilities
Route-to-Market & Field Sales Model Design
Develop and maintain RTM frameworks (direct vs distributor, coverage models, role of field force)
Lead RTM design and evolution aligned with market maturity, scale, and channel dynamics
Deploy standard GTM archetypes across South Europe
Field Coverage & Execution Excellence
Analyze channel economics, coverage gaps, and performance drivers
Design and optimize field coverage models across key channels (Grocery, Specialists, B2B)
Ensure strong alignment between field execution and commercial priorities
Sales Tools & Transformation
Lead deployment of sales tools and platforms (CRM, reporting, automation)
Ensure adoption, consistency of usage, and data quality across markets
Continuously improve tools and processes based on field feedback and business needs
Performance Management & Incentives
Define and monitor field sales KPIs and performance frameworks
Support the development of incentive schemes aligned with GTM priorities
Identify productivity levers and drive continuous performance improvement
Cross-Functional Alignment
Ensure alignment with Demand Acceleration (DX), RGM, and Trade Marketing teams
Contribute to the broader commercial transformation agenda across the cluster
Qualifications:
Experience & Capabilities
10+ years of experience in Sales Field, Commercial Strategy, or GTM roles
Strong understanding of FMCG commercial dynamics and execution models
Technical Skills
Strong analytical mindset; advanced Excel required
Power BI proficiency is a must
Experience in business case development, scenario modelling, and KPI tracking
Experience in sales operations and channel strategy preferred
Differentiating Competencies
Ability to influence stakeholders across functions, levels, and geographies without direct authority
Strong autonomy and ability to operate in ambiguity
Capability to define strategy and structure approaches in new environments
Strong problem-solving mindset with a focus on execution and impact
Languages
English mandatory
French and/or Italian and and/or Spanish required
Key Challenges & Role Environment
New role requiring structuring and scaling GTM strategy across a developing cluster
High level of ambiguity requiring strong clarity of thinking and prioritization
Need to influence senior stakeholders and drive change across markets
Operating across multiple countries with different maturity levels and RTM models
Strong autonomy and ownership
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