Demand Acceleration Senior Analyst - SodaStream - South Europe Cluster - Italy - H/F

Overview:

The Demand Acceleration Senior Analyst to lead and deliver best-in-class commercial execution across the South Europe cluster (France, Italy, Spain, Portugal). This is a high-impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, delivering best-in-class Perfect Store Execution standards and driving sustainable growth across channels with hyper-focus on Specialists/Traditional/Premium Brick & Mortar channels.

Responsibilities:

Electro Channel strategy & prioritisation / Lead for DX Italy/Spain/Portugal = ACCOUNTABLE- Most Valuable Stores / shopper‑led clustering = ACCOUNTABLE- Category growth logic & selling stories = ACCOUNTABLE- Perfect Store ambition & execution standards (PICOS, KPI's) = ACCOUNTABLE- Trade & Shopper Marketing Strategy = CONSULTED- Go-To-Market Strategy = CONSULTED

Qualifications:

'Proven experience in commercial strategy, demand generation, or category managementStrong track record in FMCG or consumer goods, ideally across multiple marketsDeep expertise in Perfect Store and retail execution excellenceExperience leveraging digital tools, data analytics, and shopper insights to drive growth. Experience in Power BI is a must.Strong commercial acumen Ability to influence stakeholders (in different roles / levels / geographics) without authority and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers. Strong autonomy and capability to deal with ambiguity, able to take decisions and define a strategy in a very novel environment.Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.Languages: English is mandatory as well as a second language either French and/or Italian fluently. Spanish is a plus.