Revenue Generation Senior Analyst - SodaStream - South Europe Cluster - H/F
Skills
About the role
Overview:
SodaStream, a PepsiCo company
At SodaStream, we don’t just work - we create, innovate, and make things sparkle!
As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages.
As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth.
This role sits at the heart of the cluster, supporting cross-country performance and collaboration.
At SodaStream, we thrive on optimism, energy, initiative, excellence in execution, and strong team spirit.
More than ever, we are committed to reducing single-use plastic and driving meaningful change in the way beverages are consumed.
We value people who take ownership, move fast, challenge the status quo, and turn ideas into action!
Role Purpose
The Revenue Generation Senior Analyst is accountable for driving profitable Net Revenue growth across South Europe (France, Italy, Spain and Portugal) through disciplined pricing, promotion, and trade investment execution.
Reporting to the Head of Commercial & eCommerce South Europe Cluster, the role:
Owns Revenue Growth Management (RGM) governance across the cluster
Acts as a key commercial authority on pricing and trade decisions
Partners senior stakeholders to ensure value delivery in line with AOP commitments
This is a high-impact role in a growing cluster organization, requiring both strategic thinking and strong execution in a multi-country environment.
Responsibilities:
Key Accountabilities
Pricing Strategy & Market Competitiveness
Lead pricing index, competitiveness, and elasticity analysis. Identify pricing gaps, margin risks, and revenue recovery opportunities. Drive pricing actions supported by robust financial logic.
Promotion Strategy & Trade Investment Effectiveness
Translate global RGM principles into market and cluster-level promotion guidelines.
Govern promotion depth, frequency, and mechanics to protect margin.
Create and maintain channel-specific promotion frameworks, refreshed based on performance (ROI, incrementality, compliance).
RGM Governance & Commercial Discipline
Own and embed price governance frameworks including recommended prices, floor prices, and trade terms.
Define decision rights, guardrails, and escalation paths, ensuring consistency across markets.
Act as a guardian of commercial discipline within the cluster.
Price Selling & Commercial Influence
Develop value-based price selling stories and support senior stakeholder discussions and negotiations with fact-based insights and analytics.
Performance Analytics & Closed-Loop Learning
Own post-promotion evaluation and institutionalize learning routines with Sales and Marketing.
Drive analysis of incrementality, true uplift, and cannibalization to improve decision-making.
Trade Term Realization & Value Protection
Lead tracking of actual vs. contracted trade terms.
Identify value leakage and drive accountability with Sales and Finance partners.
Success Measures (KPIs)
AOP Net Revenue / Unit delivery
Price Index vs. key competitors and channels
Price Compliance (recommended & floor prices)
Promotion ROI and incrementality
Trade Term Realization (%) vs. contracted
D&A % vs. Prior Year and budget
Qualifications:
Experience & Capabilities
5-10 years of experience in FMCG, Commercial Finance, Pricing, Consulting, or RGM
Proven ownership of pricing, promotion, or trade investment decisions
Strong commercial and financial acumen
Technical Skills
Strong analytical mindset; advanced Excel required
Power BI proficiency is a must
Experience in business case building, scenario modelling, and KPI tracking
Ways of Working
Ability to influence senior stakeholders without direct authority, across functions and geographies
Strong autonomy and ownership, with ability to operate in a remote management setup
Comfortable dealing with ambiguity and building frameworks from scratch
Ability to define strategy in a new and evolving environment
Languages
English mandatory
French required
Italian or Spanish is a plus
Key Challenges & Role Environment
New role with a strong need to structure and define RGM strategy at cluster level
Operating in a multi-country, matrix environment (4 markets)
High exposure to senior stakeholders and decision-making processes
Need to drive change, influence, and ensure commercial discipline across markets
Questions about this role
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