Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, or New York.

We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities:

Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels

Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale

Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes

Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.

Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives

Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Qualifications

Basic Qualifications:

7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles

7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads

3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics

BA/BS Degree or equivalent experience

Preferred Qualifications:

Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies

Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads

Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation

Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization

Passion for customer education and retention, with a creative mindset for delivering value at scale

Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention

Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales

High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills:

Communication

Business Acumen

Cross Functional Collaboration

Campaign Design & Operations

Influence for Impact

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

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Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

Documents in alternate formats or read aloud to you

Having interviews in an accessible location

Being accompanied by a service dog

Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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