Sr Director, Digital

Overall Job Summary

This role will have a robust understanding of the digital business, will leverage analytics and data to identify and prioritize initiatives to drive performance, and ultimately drive accountability of directly managed and cross functional teams to evolve Tractor Supply’s digital business into a best-in-class shopping experience for our customers.

Essential Duties and Responsibilities (Min 5%)

Responsible for sales and margin for all digital channels for the hardlines merchandising divisions ($500M+ sales plan)

Lead the process of reviewing business performance, diagnosing drivers, and prioritizing work across multiple dimensions to grow sales and margin

Leverage advanced analytical tools, outside data, and merchandising strategies to Identify and prioritize assortment expansion opportunities

Leverage competitive price intelligence and automated pricing algorithms to ensure price leadership, while delivering on margin targets

Leverage existing site functionality (homepage, landing pages, product recs, etc.) to deliver category strategies, ensure seasonal relevance, and help customers find items that meet their needs

Work closely with vendor partners to ensure strong online content for items and campaigns

Identify opportunities and influence product/UX teams to deliver new sitewide and category specific digital functionality needed to deliver on sales plans

Improve site content and partner closely with marketing to identify opportunities to drive more qualified traffic (paid media, owned channels, earned channels/SEO) to digital properties

Serve as a member of the Digital leadership team, helping educate and advocate for the role of Digital in our business, and to enable a more seamless customer journey across our properties

Work with the Digital leadership team to help define and prioritize our med-long term business strategy to ensure 2x growth over the next 5 years

Provide day to day management, strategic direction, mentorship, and development for a direct reporting team

Required Qualifications

Experience: 10+ years of demonstrated success in a retail environment, with at least one of these areas: Merchandising, eCommerce, Strategy. 5+ years leadership experience managing teams of direct reports

Education: Bachelor’s degree from an accredited college or university. MBA preferred. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

Proven experience in a leadership role in e-commerce or retail.

Demonstrated understanding of merchandising, site merchandising, product/UX, and digital marketing; and how to leverage these decision domain areas to drive results

Past experience and success in redefining processes, ways of working, and creative solutions that drive a step change in performance of teams

Experience managing teams, coaching for development, and building inclusive and empowered teams

Demonstrated success in past roles of influencing decision making, prioritization, and accountability of cross functional teams that do not report in directly

Ability to analyze data and financial reports to make informed business decisions

Working Conditions

Normal office working conditions

Physical Requirements

Sitting

Standing (not walking)

Walking

Lifting up to 50 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

ALREADY A TEAM MEMBER?

You must apply or refer a friend through our internal portal

CONNECTION

Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.

EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. For full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

Nearest Major Market: Nashville