Brand Marketing Specialist-HYBRID

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee's unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What's Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

Brand Marketing Specialist

The Opportunity

This role sits at the center of how our brands show up in the world. As a Brand Marketing Specialist, you'll help bring Vince Camuto, Jessica Simpson, and Lucky Brand to life across major retail partners - from Amazon and Nordstrom to DSW, Macy's, QVC, and more.

You'll partner closely with internal teams and external retail marketers to create thoughtful, on-brand marketing moments that support seasonal launches, increase visibility, and drive sales. If you enjoy managing creative projects, building strong partnerships, and seeing your work live across digital, in-store, and event environments, this role offers variety, ownership, and impact. This position is HYBRID to our New York City office.

This position reports to the Manager, Brand Marketing and does not have direct reports.

What You'll Be Doing

Brand & Retail Marketing Support

Manage marketing programming and creative asset development across licensed brands and retail partners including Amazon, Nordstrom, DSW, Macy's, VC.com, Dillard's, HSN, QVC, Belk, and others

Serve as a primary point of contact for retail partner marketing needs, responding to incoming requests and helping secure marketing opportunities tied to seasonal launches and key initiatives

Support brand awareness and sales through coordinated marketing activations and campaigns

Creative Development & Asset Management

Own internal creative briefing processes using Adobe Workfront and manage external briefs with license partners

Ensure on-brand asset development is delivered on time across formats, including:

Brand imagery

Email marketing assets

Web and brand-page content

Paid media assets and A+ content

In-store signage and stockroom materials

Distribute final, approved assets to retail partners following each partner's submission requirements

Photoshoots & Campaign Support

Develop detailed shot lists for internal and external photoshoots supporting seasonal launches and wholesale programs

Collaborate with cross-functional partners (creative, sales, merchandising, digital operations, and planning) to ensure product stories are fully covered

Confirm asset specifications with retail partners and represent brand marketing on set as needed

Create and manage master campaign credit documents for external photoshoots

Markets, Tradeshows & Events

Manage marketing logistics and vendor communications for seasonal markets, including:

Showroom artwork updates and visual displays

Digital invites

Model coordination and on-site support

Floral orders and presentation details

Support seasonal tradeshows by coordinating:

Badge registrations

Booth furniture and visual displays

Electrical orders, signage, and artwork

Model logistics and floral arrangements

Planning, Calendars & Budget Management

Build and maintain yearly brand marketing calendars that include shoot dates, asset deadlines, and market/tradeshow timelines

Process brand marketing invoices and purchase orders within internal systems

Maintain budget trackers and update projections as needed

What You'll Need

Experience

3–5 years of experience in marketing or a related field, ideally within the fashion industry

Experience with creative asset development, briefing processes, and photoshoots

Experience using project management tools such as Adobe Workfront

Experience planning and executing small-scale events

Skills & Capabilities

Strong organizational and time-management skills, with the ability to manage multiple projects at once

High attention to detail and follow-through

Ability to prioritize work and adapt to shifting deadlines and evolving project needs

Clear, confident written and verbal communication skills

Comfort collaborating across teams and following up with stakeholders

Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Teams)

Education

Bachelor's degree

Perks and Benefits You'll Enjoy!

Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.

Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired - wherever you do your best work.

Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.

We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you'll enjoy 30% off at DSW & com, plus discounts across our family of brands.

Additional Details : The successful candidate's actual pay rate offer will consider a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate's location, and other organizational needs. The estimated hiring pay range has been adjusted for the applicable geographic differential. This position may be eligible for additional incentive compensation, which may include bonuses, or other forms of variable pay, subject to applicable program requirements and company discretion. This range does not include benefits such as health insurance, paid or unpaid time off work, and/or retirement benefits, unless required by law. Benefits eligibility may vary based on where you work and your position. Visit https://mymobilewalletcard.com/dbi/ to learn more!

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