Senior Product Manager, Sports
About the role
Job Description
Posted Friday, June 26, 2026 at 4:00 AM
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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
We are seeking a Senior Product Manager to own and evolve key areas of our Sports product portfolio across desktop and mobile web. This role sits at the intersection of audience needs, business goals, and technology - responsible for defining product direction, driving execution, and delivering measurable impact.
You will partner closely with editorial, engineering, design, data, and revenue teams to build experiences that deepen engagement, improve retention, and unlock monetization opportunities. Success in this role is measured by product-specific KPIs tied to audience growth, engagement, and business outcomes.
This is a hands-on role for a product leader who can move fluidly between strategy and execution - defining where we’re going while ensuring we deliver high-quality experiences along the way.
What You’ll Do
Own and drive the product roadmap for defined areas of the Sports experience across web platforms
Translate audience insights, business objectives, and company strategy into clear product direction and prioritized initiatives
Partner with design and research to identify user needs and validate solutions through rapid experimentation
Work closely with engineering teams in an Agile environment to define user stories, acceptance criteria, and delivery plans
Use data and analytics to evaluate product performance, inform decisions, and continuously optimize outcomes
Lead cross-functional collaboration to align stakeholders, resolve trade-offs, and ensure successful product delivery
Establish and track KPIs that measure the impact of product investments on engagement, retention, and revenue
Contribute to a culture of experimentation, accountability, and continuous improvement
What We’re Looking For
3–6 years of experience in product management for consumer-facing digital products (media or sports experience preferred)
Strong understanding of Agile development processes and experience working closely with engineering teams
Proven ability to use data and metrics to inform strategy, test hypotheses, and measure success
Experience with product discovery methods, including user research and experimentation
Ability to translate complex business needs into clear product requirements and executable plans
Strong communication and stakeholder management skills, with the ability to influence across teams
Highly organized, detail-oriented, and comfortable operating in a fast-paced environment
Bias toward action, with a track record of shipping impactful products
You, Ideally
You’re passionate about sports and how fans engage with teams, players, and content. You understand the importance of speed, accuracy, and relevance in real-time experiences - and you’re motivated by building products that people rely on every day. You’re equally comfortable defining strategy and diving into the details to make it happen.
The annualized base salary for this role will range between $145,000 and $160,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Job Details
Job Family
Product
Job Function
Product Management
Pay Type
Salary
Hiring Min Rate
145,000 USD
Hiring Max Rate
160,000 USD
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