Senior Manager Media Planning

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

The Senior Manager, Media Planning plays a critical strategic leadership role, serving as the central leader for media planning across the region. This role is responsible for orchestrating best-in-class media planning, optimizing media mix and investment, and ensuring alignment of media strategy to both global and local Brand objectives.

Reporting to the Head of Global Media & Content, this role also plays a global media excellence role for measurement and tools across all global markets.

The role requires strong strategic thinking, analytical rigor, and the ability to influence and lead within a complex, matrixed ecosystem spanning multiple markets and agency partners.

Key Outputs & Deliverables

Media Planning Leadership (US & Canada)

Lead the development, deployment, and continuous improvement of central media planning strategies across the region.

Ensure consistent adoption of media planning principles, while adapting to local market realities and business priorities.

Guide agency partners in optimizing media mix and investment allocation to drive performance.

Budget Planning & Stewardship

Manage local media budgets, ensuring optimal allocation across channels and campaigns in line with local objectives and brands global strategy

Advise on media mix, KPIs, orchestration, and budget sufficiency to support both global and local Brand goals.

Support markets in building ROI-driven investment plans aligned with regional and global strategies.

Identify cross-market efficiencies and synergies to maximize overall budget impact.

Media Measurement guidelines (Global role)

Establish and maintain high standards of media planning across all markets

Ensure adherence to Nestlé Waters media standards, brand safety guidelines, and quality benchmarks

Define and implement harmonized KPIs focused on efficiency, effectiveness, and business impact.

Monitor market performance, identify risks and opportunities, and recommend corrective actions.

Digital Acceleration & Tools leadership (Global role)

Lead the best practice of Planning tool roll our across all markets

Identify the points of the improvement and work with the global media team on optimizations

Advance retail media strategies and data activation across markets.

Identify and pilot innovative tools, methodologies, and ecosystem partnerships.

Qualifications

8+ years of media experience across agency and advertiser environments (preferably in beverages, spirits, automotive, or beauty).

Proven track record in US media planning roles; experience across US and Canada markets is strongly preferred.

Strong expertise in both traditional and digital media planning.

Demonstrated experience in media investment strategy, planning principles, and performance management.

Experience with retail media strategies and data-driven planning approaches.

Deep expertise in media planning, effectiveness, and KPI frameworks.

Strong analytical capabilities with the ability to translate data into actionable strategic insights.

Experience with advanced measurement methodologies, including Marketing Mix Modeling.

Strong project management and orchestration skills, with the ability to manage multiple priorities.

Excellent stakeholder management skills, with the ability to influence and align cross-functional teams.

Strong agency management experience within a multi-agency ecosystem.

Ability to navigate and lead within a complex, matrixed organization.

Proven ability to communicate effectively, build alignment, and influence decision-making at senior levels.

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

This position is not eligible for Visa Sponsorship.

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Job Requisition: 403613