Senior Digital Marketing Manager
Skills
About the role
Key Responsibilities·
Develop and execute the overall growth marketing strategy for .·
Identify opportunities to increase website traffic, app downloads, registrations, engagement and affiliate conversions.·
Create quarterly and monthly marketing plans aligned with business objectives.·
Build strategies across the complete marketing funnel: awareness, acquisition, activation, engagement, retention and referral.·
Plan and manage performance campaigns across Google Ads, Meta Ads and other relevant advertising platforms.·
Develop campaigns for user acquisition, app installs, traffic, lead generation, retargeting and conversions.·
Manage campaign budgets and continuously improve CAC, CPI, CTR, ROAS and conversion rates.·
Coordinate with creative and content teams to develop effective advertisements and landing pages.·
Plan and execute email campaigns for acquisition, engagement and retention.·
Create automated email journeys for onboarding, recommendations, abandoned actions, re-engagement and offers.·
Ensure accurate campaign tracking through GA4, GTM, pixels, events and attribution tools.·
Develop strategies to increase app installs, registrations, active users and repeat usage.· Improve onboarding journeys and first-time user activation.·
Build strategies to increase daily and monthly active users.·
Work with the product and technology teams to improve user journeys, in-app engagement and conversion.·
Track app uninstall rates, retention cohorts and user behaviour.· Understand app attribution and measurement through tools such as Firebase, AppsFlyer or similar platforms.·
Develop retention strategies to improve repeat visits, engagement and customer lifetime value.·
Build automated communication journeys for onboarding, re-engagement and retention.· Plan personalised campaigns based on user behaviour and preferences.·
Track retention rate, churn rate, repeat sessions and user lifetime value.· Develop a push-notification calendar for the website and mobile application.·
Optimise notification timing, frequency, messaging and calls to action.·
Develop the social media strategy for Instagram, YouTube, Facebook, Pinterest, LinkedIn and other relevant platforms.·
Create monthly content calendars aligned with beauty trends, platform objectives and audience interests.·
Plan influencer collaborations and user-generated content campaigns.· Build weekly and monthly growth dashboards and Reports.
Pay: ₹35,000.00 - ₹55,000.00 per month
Experience:
Digital marketing: 2 years (Preferred)
Work Location: In person
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