Affiliate Marketing Manager

Job Description

Sage is hiring an Affiliate Marketing Manager to own and scale our B2B affiliate marketing program across the US and Canada. As part of the Performance Marketing team, this role is responsible for developing strategic affiliate partnerships, driving high-quality demand, qualified pipeline, and revenue growth across Sage's product portfolio.

The Affiliate Marketing Manager will identify new acquisition opportunities, optimize partner performance, and leverage data-driven insights to maximize marketing efficiency and return on investment (ROI).

Minimum Qualifications

At least 5 years of experience in affiliate marketing, partner marketing, performance marketing, or demand generation within a B2B environment with:

Proven experience managing and growing affiliate or partner programs within a B2B SaaS or technology company.

Experience with affiliate management platforms such as Impact Radius (or similar platforms).

Strong understanding of affiliate tracking, attribution, CRM systems, marketing automation platforms, and digital analytics.

Demonstrated ability to analyze performance data and optimize programs to improve lead quality, pipeline, revenue, and ROI.

Experience managing external partners, negotiating contracts, and developing strategic business relationships.

Excellent project management, organizational, communication, negotiation, and stakeholder management skills.

Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.

Experience managing affiliate budgets, forecasting channel performance, and making investment recommendations.

Experience working cross-functionally with Digital Marketing, Regional Program Marketing, Sales, Revenue Operations, MarTech, Marketing Operations, and Web teams.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6 million of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

Own and scale Sage’s B2B affiliate marketing program across the US and Canada, with the autonomy to build the channel end-to-end and shape how affiliate contributes to growth.

Step into a role with clear success metrics tied to business outcomes, including qualified pipeline, sales opportunities, revenue contribution, and marketing efficiency.

Build strategic affiliate, publisher, and platform partnerships with support from an existing agency, the Performance Marketing and cross-functional team across Marketing, Sales, MarTech, and Web.

Bring visibility to a growing channel, with the opportunity to become Sage’s affiliate subject matter expert and share North America learnings with teams in the UK and Europe.

Grow your career within a stable, global SaaS company guided by our mantra “we do the right thing” and values: Human, Bold, Trust, and Simplify, all employees are benefited with 40 paid volunteer hours per year to give back to our local communities

Key Responsibilities

Key Responsibilities

Own and manage Sage's B2B affiliate marketing program across the US and Canada.

Develop the affiliate channel strategy by identifying growth opportunities, evaluating new partnership models, and recommending investments that increase pipeline, revenue, and marketing efficiency.

Identify, recruit, onboard, and grow a strategic network of affiliate partners, publishers, and affiliate platforms to reach and drive high-quality leads, qualified pipeline, and SQOs.

Build and maintain strategic partner relationships by developing joint growth plans, negotiating commission structures and incentive programs, and conducting regular business reviews.

Develop and execute affiliate growth strategies and campaigns that improve lead quality, conversion rates, pipeline contribution, and overall channel performance.

Monitor, analyze, track, and optimize affiliate performance using data-driven insights to maximize ROI, pipeline contribution, and marketing efficiency.

Collaborate with Digital Marketing, Regional Program Marketing, Sales, Product Marketing, Marketing Operations, Marketing Technology (MarTech), and Web Optimization teams to align affiliate initiatives with broader marketing campaigns and business priorities.

Ensure accurate campaign tracking, attribution, lead routing, reporting, and compliance across all affiliate activities.

Analyze channel performance and present actionable insights, recommendations, and business results to stakeholders.

Evaluate new affiliate networks, publishers, technologies, and partnership opportunities to diversify acquisition channels and support future growth.

Manage day-to-day affiliate communications, partner enablement, campaign execution, budgets, forecasting, and performance reviews.

Key Performance Indicators:

Marketing Qualified Leads (MQLs)

Sales Qualified Opportunities (SQOs)

Affiliate-Sourced Pipeline

Affiliate-Sourced Revenue

Cost per SQO/ Marketing Efficiency

Affiliate Revenue Contribution/ Return on Investment (ROI)

MQL-to-SQO Conversion Rate

Benefits? We have plenty.

Competitive annual bonuses (20%)

Comprehensive health, dental, and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off (22 personal days & 10 national holidays)

18 weeks of paid parental leave (offered 1 year after the start date)

Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

Sage Foundation: 5 days paid yearly to volunteer

$5,250 tuition reimbursement per calendar year starting 6 months after the hire date

Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

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