Assoc Mgr-Integrated Commercialization Planning

Innovate Remotely

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact

The Associate Manager, Integrated Commercialization Planning plays a vital role in the Lowe's Media Network (LMN) commercialization strategy and integrated planning team. This position is responsible for the development of new incremental programming packages and Retail Media Network (RMN) offerings. The Associate Manager will work closely with the Mgr-Integrated Commercialization Planning, the Senior Manager of Integrated Commercialization Planning & Sales Enablement, Media Planning, Client Services, Revenue Operations and Campaign Optimization teams to ensure the creation of high-quality programming that meets client KPIs and drives investments based on performance. This role will have a significant impact on the success of commercialization efforts and the optimization of strategic programming.

What You Will Do

Lead the preparation of GTM strategies for new LMN monetization packages and channel roll-outs.

Oversee demand scoping in partnership with the client services team to align on business needs.

Coordinate with events teams to ensure proper calendar alignment for campaign execution.

Define product and programming requirements to support new commercialization offerings.

Collaborate with the yield manager on developing pricing strategies to optimize revenue.

Partner with sales enablement team on pitch materials to stakeholders, ensuring alignment with key objectives.

Generate detailed reports to track progress and performance against targets.

Monitor and manage performance against set revenue goals, collaborating with the client services team to source demand and optimize sales opportunities.

Collaborate with various LMN teams (client services, operations, insights), brand marketing, and enterprise media planning to ensure alignment and smooth execution of programming initiatives.

Prepare and present strategic plans, performance reports, and supporting documentation to the client brand group.

Minimum Qualifications

Bachelor’s degree in marketing, finance, or analytics or equivalent years of experience in lieu of education requirement, if applicable

5-7 years of experience in marketing

3-5 years of experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field

3-5 years of experience in full funnel media strategy and/or planning in CPG or specialty commerce with exposure to broader marketing strategy

Experience presenting to or working with CPG, D2C, or specialty commerce brands

Preferred Skills/Education

1 year of experience in digital marketing analytics

1 year of experience in campaign management and media operations

Pay Range: $81,700.00 - $136,400.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Pay Range: $81,700.00 - $136,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.