Product and Marketing Manager

Job Description

Product and Marketing Manager

Requisition ID: 4907

Job Location: Gurgaon - India

Category for Job Posting: Financial Services

Job Type for Job Posting: Full Time

Working Mode for Job Posting: Fully On-Site

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About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

We are looking for a results-driven Product and Marketing Manager to lead program management, dealer engagement, product innovation, and brand marketing initiatives. This role will ensure effective execution of subvention and non-subvention programs, drive competitive product offerings, and deliver impactful marketing campaigns aligned with business objectives.

Key Responsibilities

Product Strategy & Development

Define product vision, roadmap, and lifecycle aligned with business goals.

Conduct market research and competitor analysis to identify opportunities.

Lead new product launches in sync with evolving market requirements.

Continuously modify and enhance existing programs to remain competitive while minimizing risk.

Marketing & Brand Management

Develop and execute integrated marketing campaigns across digital and offline channels.

Manage brand identity and ensure consistency across all touchpoints.

Plan and execute marketing campaigns in line with the brand marketing calendar.

Design targeted campaigns for low penetration and high wholesale volume dealers to maximize reach and impact.

Customer & Market Insights

Gather customer feedback and translate insights into product improvements.

Monitor industry trends and emerging technologies to maintain competitive advantage.

Performance & Growth

Define KPIs for product success and marketing effectiveness.

Track campaign performance, optimizing strategies, and report results to leadership.

Drive revenue growth through innovative product launches and targeted marketing initiatives.

Effective utilization of programs across new, refinance, and used business segments to achieve desired results.

Oversee dealer commercials and subvention parameters including WIRR, PF, Standard Commission, Annual Program Commission, and Subvention Ratio.

Conduct regular audits of launched programs to ensure compliance and effectiveness.

Perform qualitative analysis of existing programs to evaluate portfolio quality and risk impact

Experience Required

12+ Years

Preferred Qualifications

What We Offer

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

Flexible work arrangements

Savings & Retirement benefits

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Charitable contribution matching and Volunteer Time Off

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