Retail Marketing Manager

Office Location: Cecil Street, Singapore

Office Hours: Mon-Fri, 9am-6pm

Reporting to: APAC Head of Channel Management & Marketing

We are looking for a Retail Marketing Manager to lead in-store visibility, retail activation, and sell-out conversion across key APAC markets. This role will play a critical part in shaping regional retail marketing standards, supporting local market execution, and enhancing the consumer experience across key retail touchpoints, including key accounts, dealer channels, brand shops, and modern trade retailers .

This is an exciting opportunity for a retail marketing professional with strong experience in trade activation, POSM management, campaign execution, and cross-market coordination , ideally within the home appliance, consumer electronics, FMCG, or retail industry .

Key Responsibilities:

Retail Marketing Strategy & Planning

Develop APAC retail marketing strategies to strengthen brand visibility, consumer engagement, and sell-out conversion

Establish regional guidelines for store display, POSM, product demonstration, and campaign execution

Support country teams in creating localized retail activation plans based on market priorities and channel needs

Partner closely with sales, product, brand, and channel teams to align retail marketing initiatives with business goals

In-store Visibility & POSM Management

Define retail display standards across various store formats, including flagship stores, shop-in-shop, pro-shops, dealer stores, key account stores, and roadshow booths

Oversee POSM planning, design adaptation, production quality, and deployment tracking

Enhance shelf presence, campaign visibility, product storytelling, and overall consumer experience at the point of purchase

Conduct regular store audits and recommend opportunities for improvement

Retail Campaign & Activation Execution

Lead regional retail activation programs, including roadshows, product demonstrations, launch events, store promotions, and seasonal campaigns

Support major regional campaigns such as AFC campaigns, new product launches, and peak season activations

Coordinate with local teams and retail partners to ensure strong execution, timely delivery, and resource readiness

Drive integrated retail activations across digital, social media, KOL content, and retailer-owned channels

Sell-out Performance & Retail Effectiveness

Track retail marketing performance, including store traffic, conversion, sell-out, display compliance, and promotion effectiveness

Analyze campaign performance and identify best practices for regional sharing and replication

Work with local teams to optimize retail investment efficiency and improve ROI

Develop dashboards and reporting mechanisms to monitor execution quality and business impact

Cross-functional & Regional Coordination

Collaborate with APAC markets, product divisions, brand teams, sales teams, and external agencies to ensure smooth execution

Support key account partnerships by delivering retail marketing solutions for major retailers

Train local teams and promoters on product selling points, display standards, and campaign execution

Manage agencies, vendors, and production partners to ensure quality, consistency, and cost efficiency

Requirements:

Education

Bachelor’s degree in Marketing, Business, Retail Management, or a related field

Experience

8–10 years of experience in retail marketing, trade marketing, shopper marketing, or channel activation

Experience in home appliances, consumer electronics, FMCG, or retail is preferred

Strong understanding of retail channels, store display, POSM, promotion mechanics, and sell-out conversion

Experience working with modern trade, key accounts, dealers, or distributors

Proven project management skills with the ability to coordinate across multiple markets and stakeholders

Strong analytical skills with the ability to turn performance data into actionable plans

Regional APAC experience is a plus

Language

Fluent in English (spoken and written) is essential

Fluency in Chinese is highly advantageous due to regular interaction with native Chinese-speaking counterparts from HQ

Skills & Competencies

Strong negotiation and relationship management skills

Excellent communication and presentation abilities

Strategic thinker with strong analytical capabilities

Ability to manage multiple stakeholders and projects simultaneously

Proficiency in Microsoft Office

Able to work independently and collaboratively within a team

Willingness to travel within APAC as required (approximately twice per quarter)