TikTok Ads Product Strategy & Operations Manager, Apps & Gaming

Global Operations

TikTok Ads Product Strategy & Operations Manager, Apps & Gaming

Location

:

Singapore

Employment Type

:

Regular

Job Code

:

A113498A

Responsibilities

About the Team

TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty. This role will cover SEA Apps, Gaming and regional Pangle.

Responsibilities

Develop strategies for TikTok app/gaming advertising products, define business priorities, and formulate key operational strategies.

Work closely with clients to understand the business models, campaign objectives, performance measurement approaches, and marketing pain points of key market clients, and provide corresponding product solutions.

Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.

Partner with sales, product, and XFN teams to advance product GTM and market education, in order to support revenue target achievement.

Based on business and product goals, build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.

Qualifications

Minimum Qualifications

5+ years of experience in game/app performance advertising.

Hands-on experience in gaming/app media buying & campaign operations, as well as familiarity with mainstream overseas measurement and attribution platforms.

Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.

Strong cross-functional collaboration and project management skills, with the ability to communicate effectively and demonstrate leadership when working with product, engineering, sales, and clients.

Fluent in English, usable as a working language, and able to communicate smoothly with overseas clients and agencies.

Preferred Qualifications

Be open-minded and inclusive toward different cultures, show mutual respect, and communicate smoothly with teams across the globe while learning from and inspiring one another.

Have strong self-motivation and curiosity, be passionate about the work, willing to think proactively, explore actively, and share experience openly.

Be results-driven, boundaryless in collaboration, with strong ownership and a commitment to delivery quality.

North America market experience is preferred.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.