Marketing Lead
Skills
About the role
About Adcities
Adcities is Spain's leading programmatic Out-of-Home (OOH) advertising platform, active in Mexico, UAE, and expanding into France and Brazil. Our mission: make the physical world as measurable and programmable as digital advertising - the Google Ads for OOH.
Backed by Adara Ventures, PlusPartners, and Bynd, with global clients including Coca Cola, L'Oreal or Movistar, we're scaling fast and need talent that combines brand narrative with precise creative execution.
The Role
We're looking for a Marketing Manager to be the creative and narrative engine of Adcities in the Iberian market, with support to the European hub.
This person will translate our tech value proposition into clear, compelling communication for brands, agencies, media owners, and the adtech community.
This is a hybrid role between product marketing, content, and creative production - not a coordination profile, but someone who executes and produces hands-on.
Responsibilities Product Marketing & Storytelling
Develop product narratives for agency, advertiser, and media owner audiences.
Create sales materials: decks, one-pagers, case studies, and visual proposals.
Translate technical concepts (DSP, SSP, contextual scoring) into accessible, powerful messages.
Collaborate with the commercial team to build assets tailored by vertical or client.
Creative Production (Adobe Stack)
Design graphic assets for campaigns, events, social media, and corporate materials using Adobe Photoshop and Illustrator.
Produce and edit short-form videos, reels, and product demos with Adobe Premiere Pro and After Effects.
Deliver print- and digital-ready final artwork with full command of the production workflow.
Events & Activations
Coordinate and produce Adcities own events: client breakfasts, industry meetups, trade show presence.
Manage creative logistics: materials, signage, and on-site brand experience.
Support production of the ADCITIES Podcast (recorded at Spotify Studio Madrid and associated activations).
Content & Brand Presence
Manage the content calendar for LinkedIn, newsletters, and owned channels.
Write on-brand copy: from social posts to internal press releases.
Contribute to positioning Adcities as a thought leader in the European OOH/adtech ecosystem.
Required Profile Must-have
Mastery of the Adobe stack: Photoshop, Illustrator, Premiere Pro, and After Effects.
Ability to deliver final artwork for both digital and physical production environments.
Product marketing experience: you know how to explain what a product does and why it matters.
Skill in building visual and written narratives that resonate with B2B audiences.
Experience organizing professional events (logistics, vendors, brand experience).
Native Spanish and fluent English - both required daily (oral and written).
Nice to have
Background in adtech, martech, or digital/OOH advertising ecosystems.
Knowledge of marketing automation platforms (HubSpot, etc.).
French or other European languages.
Experience at a growth-stage or scale-up startup.
Genuine interest in outdoor advertising and its programmatic evolution.
What We Offer
Join a startup with real traction, top-tier investors, and European ambition.
A marketing role with direct influence on go-to-market strategy.
Access to a first-class network: agencies, advertisers, OOH media owners, and funds.
Flexibility and autonomy to execute with your own judgment.
Growth opportunities as Adcities expands its European hub.
Involvement in industry events and the ADCITIES Podcast production.
Job Type: Full-time
Pay: 60,000.00€ - 80,000.00€ per year
Work Location: In person
Compensation
This Marketing role pays $60k/yr. Within typical range for marketing roles in Spain.
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