Social Media & Digital Content Creator (f/m/d)

Engineered in Germany, Proven in the Wild

Jack Wolfskin is an internationally renowned outdoor brand and part of the ANTA Sports Group, one of the world’s leading sporting goods companies. As one of the top providers of high-quality outdoor apparel, footwear, and equipment in Europe and China, Jack Wolfskin stands for innovation, functionality, and sustainability. With a strong network of owned stores and franchise partners, the company is also one of the largest franchisors in Germany's sporting goods retail sector.

We’re looking for people with a spirit of adventure - free thinkers who blaze their own trail and explore the wild with passion together with a strong team that lives and breathes the outdoors. Sound like you? Then welcome to the Wild Ones.

We free the wild inside everyone and out there!

We are looking for you to join our team in the Social Media Department at our headquarters as a Social Media & Digital Content Creator (f/m/d) as soon as possible.

Our company headquarters will relocate to Eschborn towards the end of 2026, and your primary workplace will transition to Eschborn accordingly.

Your role in the Wolfpack:

Community-Driven Content Creation:

Be an active content creator during our community events (Wolf Trail), capturing dynamic, on-the-trail content that brings our outdoor adventures to life. This role requires a love for hiking and the flexibility to travel to events within the DACH region.

Content Creation & Ideation:

Produce compelling, social-first and high-quality digital content (photos, videos and written content) for all social media platforms, with a focus on Instagram and TikTok, but also YouTube, LinkedIn and Facebook. Develop and pitch creative content ideas and platform-native formats that engage outdoor enthusiasts, strengthen community connections and bring the Jack Wolfskin brand to life.

Social Media Management:

Assist with planning, creating and scheduling content across social channels, ensuring alignment with marketing campaigns, brand messaging and social media objectives.

Campaign Execution:

Collaborate with the marketing team to support product launches, brand campaigns and other initiatives through engaging digital content that resonates with our audience.

Community Engagement:

Foster the Jack Wolfskin online community by engaging with followers, responding to comments and messages, and encouraging user-generated content.

Analytics and Reporting:

Track the performance of social media and digital content through analytics tools, providing insights and recommendations to optimize engagement, reach and content effectiveness. Use audience insights and performance data to continuously refine content approaches and identify opportunities for growth.

Trend Research:

Stay up-to-date with the latest social media trends, platform developments, content formats and digital marketing best practices, proactively identifying opportunities for Jack Wolfskin and bringing fresh ideas, approaches and creative concepts to the team.

Content Strategy Support:

Contribute to the development of social-first content strategies by sharing audience insights, platform expertise and creative recommendations that support brand, community and business objectives.

Brand Storytelling:

Utilize digital content to tell the Jack Wolfskin story, spotlight customer experiences and highlight product innovations that align with our brand values.

Collaborations:

Work closely with athletes, ambassadors and long-time customers to create authentic content that reflects their experiences with Jack Wolfskin products.

What you bring:

Willingness to Travel:

This role requires extensive travel, especially during community events. A flexible, adventure-ready approach is essential.

Experience:

2+ years of experience in social media management, digital content creation or a similar role, preferably within the outdoor, lifestyle or fashion industries.

Creative Skills:

Proficient in photo and video editing tools (e.g. Adobe Creative Suite, Canva, Final Cut Pro or similar).

Digital Savvy:

Strong understanding of social media platforms, content formats and platform-specific best practices, particularly for Instagram, TikTok and YouTube.

Analytical Mindset:

Experience using social media analytics tools (e.g. Google Analytics, Sprout Social or Hootsuite) to monitor performance and translate insights into actionable content recommendations.

Communication:

Excellent written and verbal communication skills with strong attention to detail.

Passion for the Outdoors:

A genuine interest in outdoor adventures and sustainability, aligning with Jack Wolfskin’s brand values. The ideal candidate will be comfortable hiking, camping and spending time outdoors. Authenticity and credibility in this role are essential.

Trend Awareness:

A strong understanding of social media culture, emerging trends and evolving platform behaviors, with the ability to identify relevant opportunities for the brand.

Team Player:

Ability to collaborate effectively with cross-functional teams including marketing, design and product development.

Engaging Personality:

Comfortable in front of the camera and able to act as an authentic ambassador for the Jack Wolfskin brand.

Additional Skills: Experience with 16:9 storytelling for YouTube, TikTok Shop and/or Reddit is a plus, but not required.

What you can expect from us:

An exciting product world and international environment in a responsible, sustainability-driven company

German and English as our working languages

30 days of paid vacation per year

Flexible and hybrid working models

Mobile working from abroad for up to 4 weeks per year

Attractive employee discounts and company benefits

“Employee Referral” bonus program

Exclusive perks via Corporate Benefits

Bike leasing – monthly subsidies for up to two leasing contracts

EGYM company fitness – access to over 7,000 gyms

Team events and outdoor sports activities

A first-name culture and casual dress code

Free water, coffee, and a variety of teas

How to Apply:

If you’re ready to take on this adventure, we’d love to hear from you! Send us a 30-second video in English telling us why you’re the perfect fit for Jack Wolfskin. Share your story, your passion for the outdoors, and what makes you the ideal Social Media & Digital Content Creator (m/w/d) for our team.

Send your video via Instagram (https://www.instagram.com/jackwolfskin/) or TikTok (https://www.tiktok.com/@jackwolfskin) direct message.

We’re excited to see your creativity and can’t wait to hear from you!

Job Details

Title

Social Media & Digital Content Creator (f/m/d)

Area of activity

Marketing

Location

Eschborn (Headquarter)

Entry level

Professional

Contract type

Unlimited