Performance Marketing Manager- Beauty Brand- Delhi
Skills
About the role
EY RESPONSIBILITIES
Paid Media - Meta & Google
Own end-to-end Meta Ads (Facebook & Instagram) strategy - campaign architecture, audience segmentation, creative testing frameworks, and budget scaling.
Manage Google Ads across Search, Shopping, PMax, Display, and YouTube - from keyword strategy to bid management and conversion optimisation.
Drive continuous A/B testing on creatives, copy, landing pages, and offers to improve CTR, CVR, and blended ROAS.
Proactively manage ad fatigue, audience refresh cycles, and creative pipeline in coordination with the creative team.
Maintain weekly and monthly performance dashboards; present actionable insights to leadership.
CRM & Retention Marketing
Own WhatsApp, Email, and SMS marketing via CRM tools (Klaviyo / WebEngage / MoEngage or similar) - building flows, broadcast campaigns, and lifecycle sequences.
Drive repeat purchase rate, LTV, and churn reduction through segmentation-led CRM journeys.
Set up and optimise post-purchase nurture, cart abandonment, win-back, and loyalty flows.
Manage CRM calendar in sync with product launches, sales events, and brand moments.
Affiliate & Influencer Performance
Build and manage the affiliate program - onboarding creators, partners, and coupon-based affiliates on platforms like GlowRoad, Cuelinks, or in-house setups.
Track affiliate-attributed revenue, commission structures, and ROI per affiliate.
Coordinate with the influencer/content team to bridge organic and performance-linked creator campaigns.
Cross-functional Ownership & Coordination
Serve as the single point of contact for performance marketing across all internal teams - creative, catalog, tech/web, and marketplace.
Brief creative teams with data-driven inputs: hooks, messaging angles, format requirements, and platform specs.
Coordinate with the website/tech team on landing page optimisation, pixel health, UTM hygiene, and tracking accuracy.
Work closely with the D2C ops team on inventory availability, offer mechanics, and promotional planning.
Own the attribution stack - ensure accurate tracking across GA4, Meta Pixel, Google Tag, and CRM.
Analytics & Reporting
Build and maintain performance reports across channels - ROAS, CAC, CPM, CTR, CVR, AOV, LTV, and contribution margin.
Conduct cohort analysis, channel mix modelling, and budget reallocation based on performance.
Identify funnel bottlenecks and proactively recommend fixes - ad to landing page to checkout.
WHAT WE'RE LOOKING FOR
Must-Have Experience
3–6 years of hands-on performance marketing experience in a D2C, beauty, personal care, or consumer brand.
Deep expertise in Meta Ads Manager - campaign structure, audience strategy, creative testing, and scaling.
Strong command of Google Ads - Search, Shopping, PMax, and YouTube.
Proven experience managing CRM tools and building automated customer lifecycle flows.
Working knowledge of affiliate marketing ecosystems and tracking.
Proficiency in GA4, attribution modelling, and UTM/pixel management.
Ability to independently own channel P&L - budget planning, forecasting, and reporting.
Traits That Will Make You Thrive Here
Complete ownership mindset - you don't wait to be told. You identify problems and fix them.
Strong cross-functional communicator - comfortable working with creative, ops, and tech teams simultaneously.
Data-first instinct balanced with creative sensitivity - you know good creative when you see it.
Comfortable in a high-velocity startup environment with evolving priorities.
Detail-oriented with excellent execution hygiene - clean naming conventions, structured testing, accurate reporting.
TOOLS & PLATFORM PROFICIENCY
✦ Meta Ads Manager
✦ Google Ads (Search, Shopping, PMax)
✦ Google Analytics 4 (GA4)
✦ Klaviyo / WebEngage / MoEngage
✦ WhatsApp Business API
✦ Affiliate Platforms (Cuelinks / GlowRoad)
✦ Google Tag Manager
✦ Shopify / WooCommerce
✦ Excel / Google Sheets
✦ Looker Studio / Power BI (preferred)
WHAT YOU'LL OWN (KPIS)
Blended ROAS and channel-wise ROAS targets
Customer Acquisition Cost (CAC) across paid channels
Repeat purchase rate and LTV via CRM
Affiliate-attributed GMV and partner count growth
Monthly performance marketing budget utilisation and efficiency
Attribution accuracy and tracking hygiene across all channels
WHAT WE OFFER
Complete channel ownership from Day 1 - no hand-holding, no bureaucracy.
Direct access to leadership and fast decision-making cycles.
Competitive compensation benchmarked to D2C industry standards.
A scrappy, passionate team that genuinely loves the brand they're building.
Opportunity to grow as the brand scales across D2C, marketplace, and offline.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Work Location: In person
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