Head of Growth Marketing

Location: Barcelona

Reports to: Chief Marketing Officer

Bsport is the world’s leading management platform for boutique fitness and wellness studios. Trusted by 3,000+ studios worldwide, bsport helps studios manage bookings, memberships, payments, marketing, and reporting in one place so they can focus on building strong communities and growing their business.

After raising €30m in Series B funding, we are accelerating our growth and expanding internationally. We are looking for a Head of Growth Marketing who wants ownership of the full growth funnel and is excited to help shape the next stage of bsport’s growth.

About the role

Own and scale the growth funnel

Decide how much budget is needed and where it should be allocated based on performance and growth targets

Drive inbound pipeline growth from awareness to demo bookings

Build and improve acquisition strategies across paid, organic, and partner channels

Improve conversion rates and overall funnel efficiency

Track funnel performance from traffic to MQL to closed deals

Build an efficient channel mix paid acquisition

Identify the channels that matter most for bsport’s growth

Use data as your main guide, run daily, weekly, and deeper analyses to uncover opportunities

Manage performance marketing across channels such as Google Ads, SEO, GEO, Meta, LinkedIn, and new platforms worth testing

Set up a clear test and learn approach and run continuous experiments to improve performance

Work closely with external agencies, provide clear direction, and hold them accountable for results

Run experiments and improve performance

Apply a structured approach to testing and experimentation across campaigns and channels

Turn insights into clear actions and improvements that can be shared across teams

Collaborate across the business

Work with Product Marketing to turn positioning into strong campaigns

Partner with the Content team to create content that supports brand awareness, demand generation, and lead generation

Collaborate with Sales and RevOps to improve lead quality and pipeline conversion

Work with the Partner Manager to drive growth through the partner ecosystem

Build scalable growth infrastructure

Ensure reliable tracking and attribution across the funnel

Maintain clear reporting on growth metrics and campaign performance

What we are looking for

5+ years of experience in growth marketing, demand generation, or performance marketing in B2B, SaaS, or a focused B2C sector

A strong sense of ownership and focus on results

Analytical thinking and curiosity about what drives performance, with the ability to use data to understand what is happening and the why behind

Hands-on experience running paid campaigns on Google, social platforms or any other platforms

A strong customer mindset and the ability to step into the customer’s perspective when evaluating campaigns, landing pages, creative assets, or content

Comfort moving between strategy and execution

Strong prioritization skills based on the impact vs required effort.

Collaborative approach and clear communication when working with different teams

Curiosity and willingness to learn, test new ideas, and step outside your comfort zone

Why this role could be a great fit

You want ownership of the marketing growth funnel

You enjoy wearing different hats and learning through doing

You are motivated by building things and seeing the impact of your work

You like thinking strategically and getting hands-on to make things happen

You want experience working across multiple international markets

You will play a central role in how bsport grows, working closely with leadership and having clear visibility on the impact of your work.

Your ideas are welcome here. What matters most is turning them into clear plans and making them happen.