Director, Executive Visibility and Reputation
About the role
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As Director, Executive Visibility and Reputation, you will lead the strategy and execution of a comprehensive visibility program for CenterWell executive leadership. This role is responsible for strengthening the external presence of key leaders and building differentiated trust, credibility, and confidence in CenterWell among priority audiences.
You will serve as a member of the Corporate Communications leadership team and work collaboratively across functions to develop and deliver integrated communications strategies that elevate CenterWell’s reputation, amplify its market leadership, and align with enterprise priorities. You will also act as a trusted advisor to senior executives, shaping how they show up in key external and internal moments.
Key Responsibilities
Define and lead a comprehensive executive visibility strategy aligned to CenterWell's business priorities, growth strategy, and brand positioning
Shape and evolve the CenterWell executive narrative, ensuring a clear, consistent, and differentiated voice across all channels and engagements
Identify and activate high-impact opportunities to position executives as thought leaders in healthcare and senior-focused care
Lead the creation of compelling, executive-level content including speeches, talking points, LinkedIn content, op-eds, bylines, and presentations
Translate complex business strategies and healthcare topics into clear, relevant, and engaging storytelling
Maintain a consistent cadence of proactive thought leadership tied to industry trends, innovation, and CenterWell's unique capabilities
Curate a diverse mix of content formats (e.g., video, text, articles, presentations) tailored to target audiences and platforms
Collaborate closely with Marketing, Brand, HR, Government Affairs, and business leaders to ensure alignment and consistency across communications
Integrate executive visibility into enterprise campaigns, announcements, and key milestones to maximize impact
Leverage data, insights, and analytics to inform strategy, measure effectiveness, and continuously optimize approaches
Establish and track KPIs tied to reach, engagement, sentiment, and reputational impact
Regularly report on performance and provide actionable recommendations to enhance outcomes
Manage external agency partners and internal resources to deliver high-quality, timely outputs
Foster strong, trusted relationships with executive stakeholders and business partners, ensuring alignment and operational efficiency
What Makes You Successful
Strategic thinker with strong business acumen and ability to connect communications to enterprise outcomes
Data-driven mindset with a focus on measurable impact
Skilled at influencing and advising at the executive level
Commitment to fostering an open, inclusive, and diverse culture at Humana
Ability to operate with agility, discretion, and sound judgment in a fast-paced environment
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in communications, public relations, or a related field
10+ years of communications experience, with a proven ability to design and deliver strategies that drive results across external audiences
Deep expertise in developing and driving social media strategy
Advanced proficiency in the Microsoft 365 suite, including Teams and SharePoint
PREFERRED QUALIFICATIONS
Experience working for a large matrixed or healthcare organization
Experience and comfortability using AI tools
ADDITIONAL INFORMATION
This role is fully remote.
In this role you will have domestic travel up to 10%.
In this role you will report to an Associate Vice President of Corporate Communications.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$168,000 - $231,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 07-04-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
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