Head of Creative Strategy for a US DTC Company (Remote)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

We are looking for a highly experienced Head of Creative Strategy to join our growing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.

Why Our Client?

We offer:

Strong compensation structure

Significant opportunity for growth

Freedom and flexibility

A transparent and open work culture

A tight-knit team environment

The ability to help shape systems and processes as the company grows

The more value you provide, the more opportunity there is to grow financially and professionally

with the company.

We are looking for someone who wants to build something long-term and become a major part

of the brand’s growth

What We're Looking For

We need someone who deeply understands:

Customer psychology

Product positioning

Direct response marketing

Creative strategy

Consumer behavior

Trend analysis

Data interpretation

Scaling ads through creative

You should know how to turn:

customer psychology

product understanding

trends/data

into ads that scale revenue.

You should have strong experience with:

Meta/Facebook Ad Manager

Northbeam

Triple Whale

DTC attribution/data analysis

UGC strategy

AI creative concepts

Static ads

Script writing

Creative testing systems

You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.

Your Responsibilities

Lead and manage the Creative Strategy department

Eventually Host weekly creative/performance meetings

Review learnings with the team:

what’s working

what’s not working

what needs improvement

Work closely with:

the CEO

media buying agencies

creative agencies

editors

creators

strategists

Develop creative systems, workflows, SOPs, and testing structures for the client

Train and mentor creative strategists

Create and review:

hooks

concepts

scripts

UGC ideas

AI concepts

static concepts

performance angles

Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product

Bring initiative, leadership, structure, and creativity into the company

Requirements

The ideal person:

Has worked with successful DTC/e-commerce brands

Understands direct response advertising deeply

Understands how to scale brands creatively

Has strong communication and leadership skills

Can teach and explain ideas clearly to team members

Is ambitious and growth-oriented

Has strong initiative and creativity

Understands brand identity and customer psychology

Knows how to combine data with creativity

Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:

the customer

the product

the emotional drivers

the brand vision

Benefits

Work with a in-house DTC scaling brand

Remote work

Flexible hours

Full-time role, contractor basis

Strong compensation level for the right talent