Performance Creative Video Editor, Paid Social

Sweat Pants Agency is a performance marketing agency and the ONLY agency behind multiple INC #1 fast-growing brands. We create, test, and scale ads across Meta, TikTok, Instagram, and other paid social platforms.

We are looking for a Performance Creative Video Editor, Paid Social who can turn raw UGC, talking-head footage, product clips, client assets, AI-generated b-roll, and social references into engaging, platform-native ads.

Most of our creative is built for Meta, so this role is ideal for someone who understands paid social ads, direct response creative, UGC-style editing, short-form hooks, and fast creative iteration.

This is not just a “make it look nice” editing role. We are looking for someone who understands the difference between a beautiful edit and an effective ad.

You should be able to look at a video and think:

“Where would someone drop off?”

“How do we make the hook stronger?”

“Does this feel native to the platform?”

“Does the edit support the angle?”

“Is this persuasive from a consumer’s perspective?”

You will work closely with creative strategists, media buyers, and creative directors to edit paid social ads for ecommerce brands. The ideal candidate has strong instincts around hooks, pacing, retention, direct response structure, captions, audio, b-roll, AI tools, and what makes content feel native to platforms like Meta, Instagram, and TikTok.

You should also be comfortable using AI tools to improve the creative process. This may include generating natural-looking filler footage, creating product b-roll, producing AI voiceovers, transcribing scenes, analyzing competitor ads, or speeding up editing workflows.

Requirements

What You’ll Do

Edit Paid Social Ads

Edit performance-driven video ads for Meta, Instagram, TikTok, Reels, and other short-form platforms

Turn raw UGC, talking-head footage, testimonials, product demos, founder content, and creator-style clips into finished ads

Create multiple hooks, angles, and video variations for creative testing

Build strong first-three-second hooks with visual impact

Repurpose existing footage into new ad concepts and variations

Make videos feel native to the platform, not like overproduced brand commercials

Bring Direct Response Creative Instincts

Edit videos around direct response structures such as problem, agitation, solution, proof, and CTA

Match the editing style to the footage, offer, brand, and creative angle

Know when an ad should feel organic, handheld, raw, and native

Know when an ad should feel more polished, premium, or brand-forward

Use pacing, captions, pattern interrupts, b-roll, visual proof, and sound to keep people watching

Make the ad feel cohesive rather than stitched together with random filler

Think from the consumer’s perspective, not just the editor’s perspective

Improve Hooks, Pacing, and Retention

Strengthen hook visuals and opening moments

Improve pacing, scene order, and visual flow

Add captions, overlays, text callouts, screenshots, sound cues, and pattern interrupts

Identify moments where viewers may drop off and improve the edit accordingly

Create edits that are clear, engaging, persuasive, and easy to follow

Use sound design and audio pacing to make videos more engaging

Use AI Tools in the Creative Workflow

Use AI tools to generate natural-looking filler footage or additional product b-roll when client footage is limited

Match AI-generated footage to the quality, lighting, environment, and realism of the original clips

Use AI voiceover tools when applicable

Use AI tools for transcription, scene analysis, competitor ad comparison, and creative research

Understand when AI improves an edit and when it makes the video feel unnatural

Stay curious about new creative tools and workflows

Collaborate With the Creative Team

Read creative briefs and ask smart questions when something is unclear

Communicate estimated completion times before starting work

Send an initial draft for review when working on a new format or a brief with multiple variants

Take feedback from strategists, media buyers, and creative directors

Revise quickly and communicate clearly around blockers, timelines, and priorities

Pull inspiration from winning ads, organic content, competitor ads, and top creators

Recommend new creative angles, hooks, structures, and references when appropriate

You’re a Great Fit If...

You have 2 to 5+ years of video editing experience

You have experience editing paid social ads, UGC-style content, short-form content, or DTC ecommerce ads

You understand what makes content feel native to Meta, Instagram, TikTok, and Reels

You have strong instincts for hooks, pacing, retention, and visual flow

You understand direct response advertising and performance creative

You can tell the difference between content that is visually aesthetic and content that is persuasive to a consumer

You know how to adapt the edit based on the footage style, whether it should feel raw and organic or polished and premium

You are strong with captions, typography, sound design, overlays, and voiceover pacing

You can create multiple ad variations quickly without sacrificing quality

You ask questions when a brief is unclear

You communicate clearly about timelines, revisions, and blockers

You are comfortable using AI tools in your creative workflow

You have a strong sense of what keeps viewers watching

Tools You Should Be Comfortable With

You do not need to know every tool listed, but you should be fast at learning new creative tools.

Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve

CapCut

Meta ad creative references and competitor research

TikTok native editor

Instagram native editor

ElevenLabs or similar AI voiceover tools

Higgsfield or similar AI image and video tools

Gemini, ChatGPT, or similar tools for transcription, scene analysis, and creative research

AI tools for image, video, voiceover, b-roll, and clip generation

Google Drive, Slack, Notion, Frame.io, or similar collaboration tools

Nice to Have

Experience editing direct response DTC ads

Experience working with paid social creative teams

Experience editing Meta ads specifically

Experience researching Meta Ad Library, TikTok Creative Center, or competitor ads

Experience creating viral organic short-form content

Experience creating platform-native content for TikTok, Instagram, or Reels

Experience inside a marketing agency

Motion graphics or typography skills

Understanding of Meta and TikTok ad performance metrics

A strong portfolio of UGC, paid social, or organic short-form edits

Experience with AI-generated b-roll, AI voiceovers, or AI-assisted editing workflows

Benefits

Work with fast-growing DTC brands

Join a team that is behind multiple Inc. #1 fastest-growing companies

Collaborate with experienced creative strategists, media buyers, and creative directors

Create ads that are actively tested, measured, and scaled

Work in a remote environment with a global team

Experiment with modern creative workflows and AI tools

Build a portfolio of high-performing paid social content

Be part of a collaborative agency that cares about both creative quality and performance