General Manager, Strategic Marketing

Job Description:

Education Equipment Services is Schneider Electric’s new global program for the technical and vocational education market - supplying lab equipment, curriculum, certification and trainer development to institutions training the next generation of energy-management and industrial-automation technicians.

The Global Offer Marketing Manager owns the offer: the lab portfolio, its positioning against competitors, pricing, the curriculum framework, and the tools country teams use to win deals. It is a strategic marketing role - the bridge between SE’s engineering organisation and the Institutional markets. It is not a communications or brand role.

Own the offer. Enable the markets.

What you’ll own

Offer portfolio - the global lab catalogue (configurations, modules, user experience, pricing and lifecycle) and the Annual Maintenance Contract offer.

Competitive positioning - intelligence and battlecards that help country teams

Curriculum framework - the learning-outcomes architecture and SE Academy certification, aligned to national qualification frameworks.

Sales toolkit - pitch decks, datasheets, battlecards, case studies and tender frameworks (English master, ready to localise).

Pricing & commercial framework - global price book, market floor pricing, partner margins and discount governance.

(External) English Qualifications:

What we’re looking for (must-have)

7+ years in product marketing, offer management or portfolio strategy, including 3+ years in a global or multi-market role.

Direct experience in technical and vocational education (TVET), EdTech or industrial training - as a supplier, partner or buyer. (Essential.)

A track record of competitive positioning that wins against entrenched incumbents in real tenders - not just tracking competitors.

Experience with national qualification frameworks in at least two target regions (China, USA, Brazil or ASEAN).

Commercial acumen - pricing, margin structures and negotiation, not just marketing communications.

Business-level English; Mandarin, Portuguese or a Southeast Asian language is a strong advantage.

Nice to have

Industrial-automation or energy-management product background (Energy Management and Industrial Automation).

Experience in a matrix organisation and in launching a challenger brand against an entrenched incumbent.

Practical details

Travel: ~30% (about 15 weeks per year), with at least one substantive visit to each of the four markets annually.

Working pattern: outcomes based.

(External) English Company Boiler Plate:

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here