Event Marketing Manager

Job Title: Event Marketing Manager

Location: London

Location type: Hybrid

Who we are…

GlobalData Healthcare is the leading intelligence provider for Pharma, Biotech and Medical Device companies, helping them decode markets, outmanoeuvre competitors, and reach more customers. We're at a pivotal growth moment: recently carved out from GlobalData with transformational investment behind us, and ambitious targets ahead.

About Arena…

Arena International Events Group is the specialist event and intelligence brand within GlobalData, focused exclusively on the clinical trials industry. We run 25 world-class events each year across Europe, the US and APAC, bringing together clinical trial leaders from pharma, biotech and CROs to share knowledge, solve operational challenges and build meaningful partnerships.

Our two flagship portfolios, Outsourcing in Clinical Trials (OCT) and Clinical Trial Supply (CTS), are the leading curated event series for their respective communities. Each event is designed for senior, role-specific audiences in the world's most important clinical hubs: London, Boston, Munich, Singapore, and beyond.

The role…

This is a high-ownership marketing role for someone who wants to build and run campaigns, not just execute tasks. You will be responsible for the end-to-end marketing of Arena's event portfolio across three regions, working independently to plan, launch and optimise campaigns that drive delegate registrations and commercial sponsorship for 25 events per year.

You'll work closely with Sales, Production, and Delegate teams to sequence activity intelligently and you'll have the opportunity to attend events on-site across the UK, US and Asia, representing the brand at some of the most senior gatherings in the clinical trials world.

This is a role for a self-starter who is comfortable owning a plan, making decisions, and moving fast across a complex, multi-market calendar.

Key Responsibilities

Campaign planning and execution

Build and own the campaign plan for 25 events per year across EU, US and APAC

Develop phased, multi-channel campaigns from initial launch through to on-site - covering email, LinkedIn Ads and organic, press releases and editorial

Tailor messaging and targeting to distinct audience personas: clinical ops leaders, supply chain professionals, CROs and specialist vendors

Coordinate campaign sequencing across Marketing, Delegate Sales and Production

Lead generation and commercial support

Drive delegate registrations and sponsor acquisition through targeted outreach and content-led campaigns

Partner with Sales to align campaign activity with pipeline goals and account-level targeting

Manage HubSpot workflows and list segmentation for event-specific campaigns

Track, report and present campaign performance metrics

Content and messaging

Develop compelling event copy and promotional content grounded in Arena's value proposition

Produce LinkedIn content that leads with insight and stakes

Brief and coordinate with design, PR and editorial where needed

Maintain consistency with GlobalData Healthcare brand standards across all channels

On-site and cross-functional

Attend events on-site across the UK, US and APAC, supporting on-the-ground activation and building direct relationships with delegates and sponsors

Act as the marketing point of contact for Production, Delegate Sales and external suppliers during event build and delivery phases

Feed post-event insights back into the campaign planning cycle

Essential

3+ years' experience in B2B marketing, with demonstrable ownership of campaigns from brief to delivery

Proven track record running event marketing campaigns (registrations, delegate acquisition, or sponsorship support)

Strong working knowledge of HubSpot or equivalent marketing automation platform

Confident planning and managing multi-channel, multi-market campaigns simultaneously

Excellent written communication: clear, direct, audience-aware copy across email, LinkedIn and web

Comfortable working independently, setting priorities, and managing competing deadlines without close supervision

Data-driven: able to interrogate campaign metrics and translate them into clear reporting for stakeholders

Desirable

Experience in Life Sciences, pharma or healthcare B2B marketing

Familiarity with clinical trials, CROs, or regulated industry environments

Exposure to paid LinkedIn advertising and campaign optimisation

Experience coordinating cross-functional campaign activity (Sales, Production, Delegate teams)

Comfortable presenting campaign performance to senior internal stakeholders

In addition to a rewarding career, we support our GlobalData Heathcare colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

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