Director, Marketing Mexico and Central America

Job Description:

As a Director, Strategic Marketing for Mexico & Central America based in Mexico City Hub, you will shape the company’s marketing direction across both digital and traditional channels, driving measurable business growth.

This is a business-critical leadership role, where marketing serves as a key engine to accelerate pipeline generation, revenue growth, and brand positioning across the region.

You will identify market opportunities, define go-to-market strategies, and lead demand generation initiatives that directly impact business performance.

Key Responsibilities

Define and execute regional go-to-market strategies aligned with business objectives

Drive demand generation and revenue growth, ensuring strong ROI on marketing investments

Lead strategic marketing planning, including segmentation, positioning, and campaign development

Oversee marketing performance, budget management, and optimization

Strengthen brand positioning and customer engagement across channels

Lead digital transformation initiatives and omnichannel marketing strategies

Leverage customer insights, market trends, and competitive intelligence to inform decisions

Collaborate with sales, product, and regional stakeholders (NAM) to ensure alignment

Lead and develop high-performing marketing teams

(External) English Qualifications:

Qualifications & Experience

12–15+ years of marketing experience, with leadership roles at Director/Head level

Strong background in B2B, multinational, and matrix organizations

Experience in manufacturing, product-based, or distribution-driven industries

Proven success driving:

Revenue growth

Demand generation

Marketing ROI

Expertise in channel marketing and partner ecosystems

Strong MarCom and Product Marketing / Product Management experience

Deep understanding of:

Customer journey

Multi-channel strategies

Marketing technology ecosystem

Advanced analytical and data-driven decision-making skills

Fluent English (required)

Strong ability to work across cross-functional and regional teams

(External) English Company Boiler Plate:

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here