Manager, Customer Development - Front Line Marketing

Manager, Customer Development - Front Line Marketing

Key Responsibilities -

1. Portfolio Strategy & Execution Planning

Translate Category Growth Strategies into channel-specific Portfolio Execution Plans for CMG channels

Lead Integrated CMG Calendar - ensuring alignment between brand priorities, trade windows, and channel plans, along with budget ownership across brands x channels

2. Annual Business Planning for accelerating customers (JBP & VDATE Closures) -

Own the end-to-end JBP process for key CMG accounts - including bespoke ideation, brand-thinking synthesis, budget conversations, prioritization frameworks, and finalization of the FY Customer Marketing Calendar

Drive VDATE Closures independently - covering top-line budget alignment with Brand teams, DME/UC tabulation, KAM sign-offs, final program summaries, execution follow-through, and post-program performance reporting

Serve as the single point of integration between Marketing and CMG during annual and mid-year planning cycles

3. Customer & Bottler Engagement

Build and deliver customized selling stories and pitch decks for customer-facing presentations - tailored to individual account needs and bottler expectations

Lead Bottler/Customer Connect sessions - developing brand top-line thinking with account-specific execution plans

4. Shopper Marketing & Digital Execution

Develop and execute Shopper Marketing programs in close partnership with CMG KAMs - bridging consumer marketing strategy with in-store shopper behaviour

Brief and manage Shopper Creative development across channels

5. Insights & Analytics

Track brand performance , program performance, derive shopper learnings, and sharpen future planning.

Own data-based decision-making for all CMG marketing investments - including ROI analysis, sell-in decks, and performance dashboards

Build analytics frameworks that connect category growth metrics with channel-level execution KPIs.

Qualifications & Requirements

4+ years of experience in the TCCC system.

Highly proficient in Business Analytics and very comfortable with Data

MBA from Top Tier Business School is preferred

Communication Focus

Collaborate across TCCC System to bring the final strategies to life

Influence subject matter experts (internal teams like Connections, Activation, CE , Assets and R&D – and external agencies like Creative, Design agencies).

Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Shopper Marketing, Sponsorships, SWOT Analysis, Team Management

Location(s):

India

City/Cities:

Gurugram

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

July 1, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.