Senior Marketing Executive

About Company:

Our client offers high-quality kitchen appliances and water heaters. They emphasize innovation, efficiency, and sustainability in their offerings, catering to a wide variety of customer needs. The company also provides services such as warranties and testimonials, reflecting a commitment to customer satisfaction.

Job Description:

Responsible to develop, implement and execute strategic marketing plans and tactics to attract potential customers and retain existing ones

Managing the company’s marketing budget and coordinating marketing campaigns with sales activities and report on the key performance matrix with concrete ROI analysis both quantitative and qualitative

Responsible to determine budgets and targets and in charged with developing pricing strategies for products and services

Build strategic relationships and partner with key industry players, agencies and vendors

- Monitor and report on effectiveness of marketing communications; variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis) and work closely with design agencies and assist with new product launches

Conduct market research & analysis; Market insights and competitor’s development to enhance company competence

Produce valuable and engaging content for our website and blog that attracts target groups

Assist in Product Development team, Product Licensing Acquisitions & Accreditations from relevant agencies/ vendors/ suppliers; support in providing feedback on Quality & Service issues

Coordinates and submits monthly, quarterly & annual report and supervise to oversee PSI preparations updating and finalization

Work closely with sales in the analysis of sales forecast, monthly & annual sales achievement by dealer & by product

Job Requirements:

Bachelor Degree or Diploma in Sales & Marketing/ Retail Management/ Business

- Minimum 3 - 5 years of marketing work experience preferably in the Home Appliance Industry

Ability to work in teams and individual effort to execute marketing task assigned

Ability in reporting, administrative writing, Microsoft Office, marketing planning and execution

Passionate and strong drive to achieve targets set

Compensation:

Working location: Central

- Working hours: Mon - Fri 8.30am to 5.30pm