Communications Manager, Vietnam

Meta is seeking a senior Communications Manager to lead our communications strategy in Vietnam. This role is critical to shaping Meta's public narrative, protecting our reputation, and driving business impact in one of our most strategically important markets in Southeast Asia. The successful candidate is a strategic, data-driven communications leader with demonstrated expertise in the Vietnamese media and digital landscape, a track record of advising leadership, navigating complex regulatory environments, and building impactful communications programs.

Communications Manager, Vietnam Responsibilities:

Own and drive the end-to-end communications strategy for Vietnam, aligned to regional SEA and global priorities

Provide strategic communications counsel to country and regional senior leadership on reputation, risk, and opportunity

Build trusted partnerships with cross-functional teams - including Policy, Legal, Marketing, Product, and Business - to align on communications strategy

Lead rapid-response communications on complex crises, regulatory issues, and reputational incidents - triaging, coordinating cross-functionally, and advising on posture

Partner with Policy, Legal, and Policy Communications teams to develop and execute communications strategies that support Meta's regulatory positioning

Develop and maintain country-specific crisis playbooks, scenario plans, and spokesperson readiness

Develop and execute proactive narratives around Meta's business impact, trust and safety investments, and creator ecosystem in Vietnam

Design and lead social-first communications strategies, using Meta's owned social channels as primary storytelling platforms

Build and execute creator partnership strategies that leverage local Vietnamese creators, opinion leaders, and community voices to amplify Meta's narrative

Champion a metrics-driven approach to communications: use data and metrics to inform strategy, optimize campaigns, and demonstrate impact to leadership

Leverage AI tools and workflows to improve communications efficiency, content production, media monitoring, and reporting

Build and maintain strong working relationships with major national media outlets, digital publishers, creators, and opinion leaders in Vietnam

Minimum Qualifications:

Experience managing PR agencies and cross-functional stakeholder relationships

Deep, well-established relationships with Vietnamese media and demonstrated media relations expertise

Experience working with creators and influencers to build locally relevant communications campaigns

Experience in social media strategy - using owned social channels as a core communications tool

Track record of advising senior leadership on reputational risk and strategic communications decisions

10+ years of experience in communications

Experience developing and executing communications strategies that deliver measurable business outcomes

Fluency in Vietnamese and English (written and spoken)

Data literacy - comfort with metrics, measurement frameworks, and using data to inform and optimize communications decisions

Preferred Qualifications:

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience in the technology industry or at a global platform company

Background in managing communications during regulatory or policy-driven moments

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience supporting or advising country leadership on public positioning

Familiarity with Meta's products and the Vietnamese/Southeast Asian digital ecosystem

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience operating in regional or matrixed team structures

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.