Marketing Manager - South East Asia

Job Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth across the Southeast Asia markets. The Marketing Manager delivers campaigns that ensure consistent messaging, strong market positioning, and measurable business impact.

Working within an innovation-driven environment, the Marketing Manager translates complex technology solutions into compelling value propositions for diverse audiences, including enterprise decision-makers, technical buyers, and partners, primarily in the healthcare market. The role requires a blend of strategic thinking, data-driven decision-making, and hands-on campaign execution. The dynamic and growing region currently focuses on Singapore, Indonesia, Thailand, Malaysia, Vietnam and The Philippines.

Responsibilities

Strategic Planning & Market Positioning

Develop comprehensive marketing plans aligned with corporate and local growth objectives, product strategy, and regional priorities

Define clear target segments, buyer personas, and value propositions for enterprise and technical audiences

Lead go-to-market (GTM) planning for product launches, feature releases, and strategic initiatives

Conduct market research and competitive analysis to identify opportunities, gaps, and differentiation strategies

Translate complex technology capabilities into compelling, outcome-driven messaging frameworks

Integrated Campaign Management

Design and execute multi-channel global marketing campaigns spanning digital, content, events, paid media, ABM, and social

Ensure consistent brand positioning and messaging across all campaign touchpoints

Partner with regional marketing teams to localize campaigns while maintaining global brand standards

Develop demand generation programs to drive awareness, engagement, pipeline creation, and revenue contribution

Manage campaign timelines, deliverables, and cross-functional coordination to ensure on-time execution

Content & Thought Leadership

Oversee the creation of high-impact marketing assets including white papers, case studies, blogs, videos, webinars, and executive presentations

Collaborate with regional subject matter experts to develop thought leadership content that positions the company as an industry leader

Ensure content aligns with different stages of the buyer journey and supports both marketing and sales efforts

Maintain consistent messaging across website, digital campaigns, sales collateral, and email communications

Sales & Cross-Functional Alignment

Partner closely with local sales teams to align marketing initiatives with pipeline and revenue goals

Support field marketing initiatives and key account-based marketing (ABM) programs

Collaborate with product management and corporate communications teams to ensure integrated messaging

Performance Measurement & Optimisation

Define KPIs and success metrics aligned with business objectives (e.g., MQLs, SQLs, pipeline contribution, conversion rates, ROI)

Monitor and analyse campaign performance using marketing automation (Hubspot) and analytics tools

Generate actionable insights and present performance reports to senior stakeholders

Continuously optimise campaigns, messaging, and channel mix based on data and market feedback

Budget & Vendor Management

Develop and manage marketing budgets, ensuring efficient allocation of resources

Oversee relationships with agencies, media partners, and external vendors

Brand Stewardship & Global Consistency

Safeguard brand integrity across local markets and touchpoints

Ensure compliance with regional regulations and industry standards

Drive consistent customer experience across digital and offline channels

Events, Conferences & Trade Shows

Develop and execute a local events strategy aligned with InterSystems brand, demand generation, and revenue objectives

Identify and evaluate industry conferences, trade shows, executive forums, user groups and seminars to maximize visibility and ROI

Lead end-to-end event planning and execution, including budgeting, logistics, vendor coordination, booth design, sponsorship management, and on-site activation

Collaborate with sales leadership to define event goals, target accounts, meeting strategies, and pipeline contribution targets

Create compelling event messaging, presentations, demos, and collateral tailored to audience segments and regional markets

Coordinate executive speaking opportunities, panel participation, and thought leadership sessions to position the company as an industry leader

Develop pre-event and post-event marketing campaigns to drive attendance, engagement, and follow-up conversion

Manage lead capture processes, ensuring seamless integration with CRM and marketing automation systems

Track and report on event performance metrics including lead quality, pipeline influence, cost per lead, and ROI

Partner with regional teams to support local seminars, customer roundtables, and partner events while maintaining global brand consistency

Continuously evaluate event performance and optimize future participation based on data-driven insights

Team Management

Lead, mentor, and develop a high-performing marketing team setting clear goals, providing regular feedback, and creating growth opportunities that attract and retain top talent - driving a collaborative culture where creativity, accountability, and innovation thrive in pursuit of regional business objectives

Experience and Qualifications

Essential

Is goal-oriented and enthusiastic; is energized by challenges; has a strong work ethic and a positive, "can-do" attitude when faced with obstacles

Ability to solve difficult problems; develops creative solutions; ability to identify key issues/problems through analysis and questions; attacks problems systematically; sees non-obvious relationships

Strong understanding of digital marketing, demand generation, and marketing automation

Ability to translate technical concepts into clear, customer-focused messaging

Excellent cross-functional collaboration and stakeholder management skills

Analytical mindset with proficiency in marketing metrics and reporting

Strong project management and organizational capabilities

Proven experience in marketing communications, creating and executing integrated marketing campaigns and programs, and brand development, with performance reporting

Proven experience in managing marketing agencies relationships (PR agencies, design agencies, etc.)

Desirable

Ability to collaborate effectively with people of comparable talents and different strengths; handles conflict constructively; willing to pitch in and do the mundane things that need to be done; treats people at all levels and all roles with respect

Committed to tasks while adhering to time-line; ability to balance multiple tasks simultaneously without details falling through the cracks; has high standards for thoroughness, completeness and accuracy

Ability to handle changes in direction and work priorities with ease; is positive and level-headed under pressure; adaptable

Experience in B2B technology marketing, preferably in a global or matrixed organization

Willingness to travel

Education and Training

Marketing or Business Degree

10+ years prior experience in a comparable marketing role, ideally for marketing communication for software technology

About InterSystems

InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.