International Vendor CRM Manager

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

ABOUT THE ROLE AND OUR TEAM:

We are seeking a CRM Marketing Manager, Vendor (International Markets) to lead lifecycle marketing strategy across our global vendor business in the UK, Spain, Italy, France, Portugal, Brazil, Mexico, and India.

This role is responsible for defining and evolving regional CRM strategies that drive vendor acquisition, activation, engagement, retention, and long-term market growth across diverse international markets. You will serve as the strategic CRM lead for International Vendor Marketing, partnering cross-functionally with Global CRM, Regional Marketing, Product, Data, and Enterprise teams to deliver localized, scalable, and high-impact customer experiences.

This role sits at the intersection of lifecycle strategy, regional growth, localization, and CRM innovation. Success in this role requires balancing global consistency with local market nuance - identifying opportunities to scale lifecycle programs while adapting engagement strategies to regional customer behaviors, business priorities, operational realities, and compliance requirements.

What You'll Be Doing:

Own CRM lifecycle strategy across international vendor markets (UK, ES, IT, FR, PT, BR, MX, IN), driving programs that support acquisition, activation, engagement, retention, and market growth

Define regional CRM priorities, engagement strategies, and lifecycle frameworks that balance global scalability with local market nuance

Adapt and evolve global CRM programs into locally relevant strategies based on market trends, customer behavior, business objectives, and regional opportunities

Serve as the strategic CRM partner to regional stakeholders, influencing market-level growth initiatives and customer engagement approaches

Identify opportunities to and optimize always-on lifecycle programs, automated journeys, and behavior-based engagement strategies across international markets

Lead localization strategy across CRM channels, ensuring messaging, journeys, offers, and customer experiences align with regional audiences and compliance requirements

Drive audience segmentation, personalization, and targeting strategies that improve lifecycle performance and customer relevance

Translate business goals and lifecycle priorities into scalable CRM journeys, campaign frameworks, and activation plans

Monitor and analyze market-level CRM performance trends, applying insights and experimentation strategies to improve engagement, conversion, retention, and operational efficiency

Partner closely with Global CRM Strategy, Campaign Operations, Audience/Data teams, Product, and regional marketing teams to align lifecycle initiatives and execution priorities

Build and optimize CRM campaigns and automated journeys within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) to support regional lifecycle strategies

Help evolve operational processes, workflows, and campaign frameworks that improve scalability and execution consistency across international markets

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

Qualifications/Requirements

6-8+ years experience in CRM marketing, lifecycle marketing, or marketing operations

Hands-on experience building campaigns in Salesforce Marketing Cloud (required)

Deep familiarity with CAN-SPAM, GDPR, and other local compliance (required)

Strong understanding of email, SMS, and push marketing best practices

Experience working with segmentation logic and audience targeting

Familiarity with A/B testing, performance tracking, and campaign optimization

Experience working across multiple markets or global teams is a strong plus

Strong project management skills and ability to manage multiple priorities

Excellent communication and collaboration skills in a cross-functional, global environment

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

WHAT WE LOVE ABOUT YOU:

Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.

Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.

Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.

Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.

For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.