Vehicle Personalisation Product and Retail Marketing Specialist

Job ID

65952

Category

Ford Customer Service

Location

Australia

Work Type

Hybrid

About Us

Lead. Grow. Transform.

Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come.

Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, they are well-positioned to support Australian customers in new ways.

As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide.

Complementing this technical network, Ford Australia’s National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country.

Why Ford?

For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car.

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles - we build careers.

Discounted lease car options.

Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.

Flexible Work Arrangements.

Growth and development opportunities via internal and external training.

Paid parental leave from day 1.

Comprehensive Employee Assist Program.

Wellness Programs including Free Flu Vaccinations and Health Checks.

Paid volunteer days.

About the Role

As the Vehicle Personalisation Product and Retail Marketing Specialist, you will shape the future of vehicle customisation - one of the fastest-growing and most exciting sectors in the automotive industry. Sitting at the intersection of product strategy, digital commerce, retail marketing, and sales, you will own the entire customer customisation journey, from future vehicle planning and digital experiences to showroom execution and Dealer network management.

Reporting directly to the Accessories Marketing Manager, this position is based at our National Sales Company (NSC) in Richmond, Melbourne. This role operates under a hybrid work arrangement.

Manage and the current accessory portfolio to maximize average revenue per unit sold.

Secure early-stage alignment with future vehicle programs to guarantee 100% accessory availability at vehicle launch.

Drive accessory sales and dealer take rates by owning the promotional calendar and launching high-converting marketing campaigns.

Translate competitor analysis and sales trend data into actionable commercial strategies and deliver clear, visual performance reporting to key decision-makers.

Build brand advocacy by owning an integrated communication strategy across digital platforms, physical showrooms, and direct dealer networks.

Continuously audit and optimize the ford.com.au accessory pages to improve customer UX and online-to-offline lead generation.

Own the commercial sales plan, identifying and implementing new, innovative tactics to hit and exceed performance targets.

Support dealer network success and internal stakeholder alignment by serving as the primary operational and product expert.

Tertiary qualification required (Business, Marketing, or a similar field preferred).

Proven experience in product management, retail marketing, or category management (automotive, aftermarket, or consumer goods experience is highly preferred).

Demonstrable interest and experience in driving product strategy, digital commerce, and understanding core marketing principles.

Strong analytical skills with the ability to translate sales data and competitor trends into targeted action plans and performance reporting.

Excellent project and time management skills, with a proven ability to manage conflicting demands in a fast-paced environment.

Excellent relationship and communication skills: Proactive demonstration of ownership and accountability. Ability to influence and build strong relationships with internal cross-functional teams, Dealers, and external suppliers. Self-motivated with a results-driven approach.

Equal Opportunity

To be considered for this role, you must be legally authorised to work in Australia (verification required upon hire). Please note that the successful candidate will also be required to complete a pre-employment background and national police check.

-Applications will close on Sunday 26 July 2026-

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford.Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose.Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities.Ford’s privacy policy (available atwww.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy