Wedding & Social Event Sales Manager

Summary

At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. Located in the heart of Napa Valley, Alila blends luxury, sustainability, and a genuine sense of care. We are seeking a dynamic and relationship-driven Wedding & Social Event Sales Manager to lead the sales and servicing of weddings and social events at our luxury, adults-focused resort. This role is responsible for generating new business, cultivating client relationships, and delivering exceptional, personalized experiences for weddings and social celebrations from initial inquiry through execution.

This individual will serve as a key ambassador of the Alila brand - bringing creativity, attention to detail, and a deep understanding of luxury service to every event while maximizing revenue and ensuring operational excellence. This position is on site and is based in St. Helena, California.

Key Responsibilities

Proactively solicit and secure wedding and social event business (including celebrations, milestone events, buyouts, and special gatherings)

Manage all incoming inquiries, site tours, and proposals with a high-touch, consultative sales approach

Develop creative, tailored event concepts aligned with the Alila Napa Valley experience

Partner with marketing to support promotional strategies, partnerships, and local outreach opportunities

Achieve and exceed sales goals through strategic prospecting and group lead conversion

Oversee the entire lifecycle of weddings and social events, from contract to execution

Act as the primary point of contact for clients, ensuring a seamless and personalized planning experience

Collaborate with culinary, operations, and third-party vendors to execute flawless events

Manage timelines, GDR (BEO), and event details with precision and attention to detail

Ensure all events reflect Alila’s luxury positioning and service standards

Build strong, lasting relationships with clients, planners, and local partners

Deliver an elevated level of personalized service consistent with luxury hospitality expectations

Anticipate client needs and resolve issues promptly to ensure satisfaction

Generate repeat and referral business through exceptional service delivery

Qualifications

What You Bring

3-5 years of previous wedding and social event sales and servicing experience, ideally within a luxury hotel or resort environment

Proven ability to sell, plan, and execute weddings and upscale social events

Strong communication, negotiation, and relationship-building skills

Exceptional organizational skills with a keen attention to detail

Ability to manage multiple events and deadlines in a fast-paced environment

Passion for luxury hospitality, guest experience, and storytelling through events

Knowledge of Napa Valley or luxury destination markets is a plus

Why Work with Us:

Competitive salary and benefits package

Paid time off from date of hire

Medical, dental, and vision insurance

12 free nights at Hyatt hotels worldwide + colleague rates

$1,000 annual wellness/education reimbursement

A unique opportunity to lead in a Forbes-rated luxury setting with a close-knit, passionate team