Sr Specialist Digital Marketing

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Your focus will be to guarantee product, campaign and commercial activations at the adidas digital environment.

In this role you will be responsible to connect various stakeholders within the company (CTCs, MOPs, Masterdata, Activation, CRM, CS and others), to gather and provide key information across departments in order to make sure catalogue, price, images, assets and everything that is relevant for activation to be accomplished with the higher standards and in perfect timing.

Provide performance data on key launches and campaigns (Local clubs articles, key running and training franchises, originals, basketball and others).

To have a solid understanding of the digital activation environment, processes, needs, stakeholders and timings, looking for opportunities to improve.

In this role you will be responsible for all digital CRM communications (except social and PR), meaning that all communications that are sent to customers should go through you (copies and key visuals should be approved) before leaving the company.

To manage the digital activation calendar will be one of your key tasks

KEY RESPONSIBILITIES

Collect CTCs and regional information and inputs and together with Ecom inseason team, build a digital activation plan for product, campaigns and commercial moments.

Manage digital activation calendar (Co-creation / 52 weeks calendar)

Understand what the key moments for the company are regarding product, campaigns and commercial, build and align priorities of the activation calendar

Align with several stakeholders the needs and requests for correct digital activation within deadlines

Be the bridge between strategic planning and operation

Support with analysis, presentations & gathering data

Create and present reports/presentations with following data:

Best-sellers

Stock performance

FP / NFP performance

Mark down & SM

General campaign performance

Zoom in into article performance

Retention/CRM

Brief agency for content

Revise and approve content

Responsable for aligning and sharing third party content on specific cases (Local clubs)

Revise the CRM calendar and make changes when needed

Online articles

You one your main responsibilities will be working with masterdata and mops teams to make sure the ecommerce has the maximum articles available as possible.

To create or update Online article report

Support with new features and other tests

KEY RELATIONSHIPS:

Digital Activation team

Masterdata team

Retention team

Brand team (CTCs)

Ecom inseason trading team

Ecom buying planning team

DTC team

Analytics team

Wholesale DPC team

KNOWLEDGE, SKILLS AND ABILITIES

Feel comfortable working in a complex and fast-paced environment

Good understanding of digital process as a whole

Product passion

Fluency in English and Portuguese (written and spoken)

Great communication skills

Building connections and relationships with stakeholders are key in this role

A high level of analytical thinking, eye for detail and ability to adapt and create new processes

Excel knowledge

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

University degree in Business administration, Marketing, Engineering, Economics or related

Minimum 2 years' experience in ecommerce or digital

Very good MS Office skills

Exposure: sports, fashion

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Sr Specialist Digital Marketing

BRAND:

LOCATION:

Sao Paulo

TEAM:

Brand Management & Communications

STATE:

Sao

COUNTRY/REGION:

BR

CONTRACT TYPE:

Full time

NUMBER:

545958

DATE:

Jun 19, 2026