Head of Digital Marketing

Love Where You Work!

Metricon Homes, Australia’s largest home builder is committed to recruiting outstanding individuals who share our passion for delivering quality, service and award winning living solutions for Australian families.

The successful candidate will be based in our new stylish Mount Waverley office, leading the national digital marketing strategy, across key digital projects, platforms and initiatives, to develop & deliver best in class experiences, and customer growth.

Reporting to the General Manager, your responsibilities will include:

To lead & inspire, creating a positive and high performing team culture

Oversee the development and growth of digital marketing activity

Partner with IT, agency partners, key stakeholders to deliver projects

Lead end-to-end customer journey design across all digital marketing touchpoints

Drive personalisation and segmentation strategies using first party & other key data

Continuously improve conversion through CRO, UX, and content optimisation

Define and implement KPI benchmarks and targets across digital channels

Review and drive continuous improvement of the marketing tech ecosystem & partners

Manage external agency and platform partners

Present performance, insights, and strategy to key teams and stakeholders.

Metricon will offer you:

Be supported by a Management Team that has a Culture Where YOU Matter

Values - We’re together, We’re ready, We Own It and We Do it with Care

Our people are what makes us Australia's leading home builder - #1 Home Builder for the 10th Consecutive Year

Ongoing learning and development opportunities to help build your skills and reach your potential

We promote mentoring and provide genuine opportunities for role progression, along with a competitive salary, and salary package opportunities

Attractive housing discounts on our award-winning homes

You Matter! Physical fitness, free flu vaccinations, nutrition and mental well being are just some of the programs we sponsor at Metricon to address your wellbeing

24/7 access to our LifeWorks confidential support program which includes coaching for success and navigating personal and work challenges; and

Exclusive access to building discounts, supplier / trade discounts, and retail discounts with big name brands through our rewards platform

The successful candidate will have:

Experience leading a high performing team

Proven experience in a digital marketing and digital product roles

Excellent Communication & Presentation skills

Proven experience leading the digital strategy and change in a complex organisation

Commercial mindset, and ability to balance strategic thinking with execution

Strong understanding of;

Website and digital product ecosystems

CRM / marketing automation

Paid + owned + earned channels

Prior experience with (an advantage) across key platforms and tools like Microsoft Dynamics, Microsoft CRM and Insights, Craft, Word Press, Google GA4, Google Data Studio, Hot Jar, along with familiarity and understanding of other CRM, Content Management, e-commerce, CRO and other reporting tools or services,.

This role requires a national police check to be undertaken by the successful applicant.