Marketing, Communication & Social Media Manager - Tivoli Palazzo Gaddi Firenze Hotel

Join Tivoli Hotels & Resorts, a unique eclectic brand that encompasses idyllic beaches, cosmopolitan locations, and luxurious destinations.

Immerse yourself in Tivoli’s philosophy and its long-lasting heritage, that stands out in mature and new emerging markets, from iconic destinations in Europe to Middle East, from Brazil to Greater China.

Embrace the timeless, dedicated and distinctive essence of Tivoli Hotels & Resorts. We believe in creating bene vivere experiences inspired by timeless hospitality, inviting our guests to live in the moment, encompassing extraordinary service, innovative contemporary F&B, while providing insider destination knowledge.

What will be your mission?

As Marketing, Communications & Social Media Manager you will lead the hotel’s full marketing, PR, and digital strategy - boosting brand visibility, driving revenue, and strengthening customer engagement.

Reporting to the Hotel GM (with a dotted line to Tivoli PR & Brand/MKT Directors), you will develop and execute the hotel’s Marketing & Communications Plan, working closely with Central Brand, MKT & PR teams. You will manage the MarCom budget, oversee campaigns, and ensure strong brand alignment while driving local initiatives. You will oversee communication activities before, during and after the opening, including PR, media and influencer engagement

What will you do?

Marketing Strategy & Budget

Develop and execute the full MKT & PR Plan with GM, PR & Brand teams.

Ensure alignment with global brand initiatives and guidelines.

Manage budget, forecasting, payments, ROI analysis, and market research.

Campaigns, Branding & Creative

Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.

Act as Brand Guardian across all touchpoints.

Produce marketing materials, collaterals, merchandise, and stationery with external partners.

Lead promotional campaigns and hotel/F&B packages.

Oversee photo/video shoots with HQ approvals when required.

Content & Digital Marketing

Create and manage content for the hotel website, social media, and paid media campaigns.

Conduct ongoing audits of online/offline platforms.

Handle copywriting and short translations (EN IT).

Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.

PR, Partnerships & Media

Implement the hotel’s PR plan: write press releases, coordinate media relations activities.

Organize national/international press trips, visits, and journalist/influencer hosting.

Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.

Events & Activations

Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.

Support execution in coordination with internal teams.

What are we looking for?

Bachelor’s Degree in Marketing or Communications.

Mandatory hospitality experience; luxury/tourism/gastronomy a plus.

Strong planning and organizational skills; strategic thinker.

Service‑oriented with strong aesthetics and creativity.

Excellent written/verbal Italian (native) and English.

Experience with graphic design tools valued.

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fueled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

Worldwide experience – diversity of 150 different nationalities.

Career development opportunities full of national and international challenges.

Wide range of training programs to enhance your skills.

Wellbeing initiatives, including flexible working conditions.

Team member recognition programs, including Memorable Dates.

Ability to make a difference through our sustainability programme and volunteering initiatives.

Team member rates and promotions, offering discount rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.