EMEA Growth Marketing Manager – Data + Analytics

About Us:

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description:

The Growth Marketing Manager will drive growth strategy and execution within our Data + Analytics business unit, with primary focus on the Embedded Analytics pillar including Logi Symphony and Simba Intelligence. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. R esponsible for running global campaigns, this resource will be the primary point-of-contact for our EMEA based sales organization within the Data + Analytic business unit . Stakeholder management and communication is key.

You'll collaborate cross-functionally with product marketing, sales, customer success, digital marketing, and operations teams to build and execute multi-channel campaigns that drive sales-qualified pipeline and accelerate product adoption. As a growth marketing expert for our embedded analytics and AI-powered data connectivity solutions, you'll develop campaigns that resonate with ISV customers, data professionals, and enterprise decision-makers while managing integrated marketing programs from concept through measurement.

WHAT WILL YOU DO?

Campaign Development & Execution

Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results

Build integrated marketing campaigns across multiple channels (email, content, webinars, digital , social, in-person events ) that drive sales-qualified pipeline and revenue growth

Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value

Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI

Performance Measurement & Optimization

Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates

Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact

Continuously identify opportunities for campaign optimization and iterate based on data-driven insights

Cross-Functional Collaboration

Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization

Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies

Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths

Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns

Program Management

Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development

Manage daily administrative tasks to ensure marketing programs run smoothly

Maintain campaign calendars, project timelines, and stakeholder communications

HOW WILL YOU GET IT DONE?

Drive & Discipline – Ability to operate in a fast-paced environment, managing multiple projects simultaneously with a focus on achieving high-quality results

Growth Mindset – Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers

Data-Driven Decision Making – Use analytics and user insights to guide strategy and tactical execution

Disciplined Execution – Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results

Cross-Functional Collaboration – Build strong relationships across teams and influence without authority to drive aligned outcomes

Communication – Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly

Customer-Centric Approach – Deeply understand user needs and optimize experiences to drive genuine value and satisfaction

QUALIFICATIONS:

Required Qualifications

Bachelor's degree, preferably in Marketing or Business

Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software

Excellent writing, editing, presentation, and communication skills

Experience using web analytics and BI tools to build and maintain performance reporting.

Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.

Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact

Full-funnel marketing experience managing customer lifecycle from awareness through expansion

Excellent project management skills and ability to lead multiple projects in their entirety

Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable , Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation - ideally Pardot - experience is a significant plus

Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives

Ability to exhibit strong interpersonal skills and build relationships across the business at all levels

Ability to attend monthly meetings in London HQ office and build collaborative relationships with local colleagues.

Preferred Qualifications

Experience with AI-powered marketing tools and automation ; architecting and deploying agentic marketers a significant advantage

Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions

Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements

Experience working with global teams across multiple time zones

Technical aptitude for understanding complex data and analytics products

Experience with webinar programming and vendor partnership management

WHY JOIN INSIGHTSOFTWARE?

Product Innovation – Help drive the growth of cutting-edge embedded analytics and AI-powered data connectivity solutions used by thousands of organizations globally

Market Opportunity – Be part of a rapidly growing business unit at the intersection of AI, analytics, and enterprise data

Strategic Impact – Own end-to-end campaign execution for key products within our expanding Data + Analytics portfolio

Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success

Professional Growth – Develop deep expertise in growth marketing within the fast-evolving analytics and AI technology landscape

The salary range in United Kingdom for this position is 38,000.00 to 47,000.00 GBP Annual.

Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.

We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.

Additional Information

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