Sr. Manager, Esports Partnerships Marketing

General Information

Locations: London - Stratford, United Kingdom

Location: London - Stratford

Country: United Kingdom

Location: Orlando

State: Florida

Country: United States of America

Location: Vancouver

State: British Columbia

Country: Canada

Role ID

214824

Worker Type

Regular Employee

Studio/Department

Competitive Gaming

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Join us at Electronic Arts, where we inspire the world to play and connect millions through immersive, innovative games. As Sr. Manager, Esports Partnerships Marketing, you will guide the strategy and execution of partner marketing initiatives across our esports ecosystem. Reporting to the Head of Esports, you will collaborate with our Commercial Partnerships and Marketing teams to create integrated programs that amplify fan experiences and deliver measurable value. You will help us shape the future of esports partnerships, ensuring our activations are creative, impactful, and recognized for their excellence.

Responsibilities:

You will lead the development and execution of partner marketing strategies, translating agreements into integrated activations across broadcast, live events, digital, and in-game experiences for our esports programs.

You will collaborate with our Commercial Partnerships and Marketing teams to improve partner programs, bringing forward insights from activation performance and audience engagement to inform future opportunities.

You will serve as the primary marketing lead for partner teams, guiding best practices for engaging esports audiences and managing activation workstreams including timelines, deliverables, and approvals.

You will define and track KPIs for partner marketing programs, deliver post-campaign reporting, and provide clear recommendations to improve future activations and inform broader partnership strategy.

Required Qualifications:

8+ years of experience in marketing, partnerships marketing, or integrated brand campaigns, with hands-on experience in esports, gaming, sports, or entertainment.

Experience developing and executing co-branded campaigns or partner activations that deliver measurable value and fan-first experiences across multiple channels.

Experience analyzing campaign performance data and presenting insights to partners, including recommendations for improving activations.

Experience working in a matrixed, global organization, collaborating across creative, production, and marketing teams to deliver integrated programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.