Marketing Lead - Franchises

Closing date for applications: 25/06/2026

Location London, United Kingdom

Salary £69,760 – £104,640

Job typePermanent | Contract typeFull Time

Remote / On-site Hybrid

You’ll spend some of your time at home, working with your team digitally. You’ll also regularly work at your office or hub to collaborate with your colleagues.

Managerial / Technical Lead

This is a general indication and doesn’t always reflect day-to-day responsibilities. Check the job description for full details.

#R-00274108

Job description

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as a Marketing Lead - Franchises

You’ll play a key role in developing customer marketing and communications and activity to support our Marketing strategy

Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work

For a strategic and creative thinker, this is a valuable opportunity to demonstrate your communication and leadership skills

What you'll do

This role will see you representing our Marketing function across B2B and B2C businesses as a trusted adviser in key stakeholder discussions. You'll be working across the wider Marketing function to create and deliver marketing strategies that support the priorities of the business, internally and externally.

As well as this, you’ll be:

Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals

Working with colleague communications teams on the creation of a strategic narrative and plans that support the overall bank strategy

Delivering against the marketing brief, at all stages of the campaign

Working with our strategic partners to make sure our activity reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in B2C and B2B marketing. With both Retail and Institutional Banking and Funds being key to the RBSI business, evidence of success in these areas would be advantageous. You'll be able to demonstrate experience of delivering an end-to-end engagement strategy and cross-channel customer communications. You’ll bring forward thinking and creativity to your work, paired with knowledge of marketing strategies, new models, and best practices.

Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.

You’ll also need:

Extensive financial services marketing experience across B2B and B2C segments

Budget management experience

Strong stakeholder management experience

A high level of drive and a personal commitment to success

Experience of contributing to business discussions that drive decisions

Knowledge and application of marketing strategies, models and practices

Experience in marketing across multiple platforms, channels and content formats

Strong marketing, communications, and project management experience including experience leading transformation projects

Experience in leading and managing direct reports.

Your benefits breakdown

Here’s a quick look at what your pay package and annual leave could look like if you get accepted for the role. We have a wide range of benefits to support you in your working life and beyond.

Please note, the presented benefits packages are based on the minimum base salary.

Tap each segment for details.

Your pay package

£

Your leave allowance

30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.

3 days Volunteering Take time off to support the causes you’re passionate about.

3 days Training Take time to build the skills you need to grow your career.

Total rewards package

Welcome to our Bishopsgate hub

Based only a few minutes’ walk from Liverpool Street Station, the central location of this office makes working there incredibly convenient. Everything you need is close by, so you can run errands, go to the gym, and socialise with friends and colleagues before and after work.

Bishopsgate recently underwent a multi-year refurbishment programme to improve spaces and facilities as well as become more sustainable.