Field Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What You'll Do

The Demand & Field Marketing Manager is a critical engine of our demand generation program across the EMEA business, with a heavy focus on event strategy, compelling content, and execution. This role serves as the connective tissue between corporate marketing and our regional sales teams. You will collaborate with cross-functional teams to design, operationalize, and execute high-impact field marketing programs - spanning proprietary (first-party) events, strategic third-party conferences, joint partner activations, and scalable webinars - that drive customer acquisition, engagement, retention, and pipeline growth in EMEA. The ideal candidate is not just a logistical mastermind, but a storyteller and content strategist. You know how to craft high-value propositions that create a sense of urgency and FOMO (fear of missing out), ensuring high attendance and unforgettable attendee experiences from invitation to post-event follow-up.

This position is an individual contributor role reporting to the Marketing Director.

Responsibility

Own the planning, budget management, and execution for all EMEA field programs, including first-party executive roadshows, third-party industry trade shows, joint partner activations, and localized webinars

Drive the content lifecycle for all events to maximize registration and engagement. Craft the overarching event value proposition and write compelling copy for pre-event invites, landing pages, during-event materials, and post-event nurture tracks that trigger immediate action

Collaborate with Product Marketing and leadership to translate complex technical concepts into engaging, narrative-driven presentation decks, session abstracts, and on-stage talk tracks. Ensure a cohesive, high-impact brand story is told across all touchpoints

Select and pitch the best internal executives, subject matter experts, customers, or external keynotes strategically for each event format. Prep speakers on talk tracks, audience demographics, and presentation flow to ensure maximum impact

Architect a seamless, memorable experience across three critical phases: Pre-Event: Buzz-building campaigns, hyper-targeted invitations, and sales alignment. During-Event: On-site atmosphere, engaging content delivery, and interactive networking. After-Event: Content recycling, rapid follow-up cadences, and continuous value delivery

Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences, ensuring high attendance, on-site meeting bookings, and rapid lead conversion

Oversee the technical setup, target list segmentation, and tracking architecture for all field campaigns. Evaluate total impact and ROI (MQLs, pipeline generated, accelerated pipeline) to continuously refine EMEA strategy

Oversee external venues, production agencies, and suppliers to ensure top-tier event execution on time and within budget

Travel across the EMEA region as required for event execution

Job Designation

Hybrid:

Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic

8+ years of B2B high-tech marketing experience in Field Marketing, Content Marketing, or Event Management

Experience managing a diverse event portfolio (proprietary roadshows, third-party trade shows, partner co-marketing, and webinars)

Experience in copywriting and storytelling, with a proven ability to write high-converting marketing copy, develop engaging presentation narratives, and articulate a clear "why attend?" value proposition

Experience with the B2B sales cycle and aligning with sales leadership, AEs, and SDRs

Experience managing multiple event timelines and content deadlines simultaneously in a fast-paced environment

Experience with marketing tech stacks and CRM tools (Salesforce.com, Outreach, and Eloqua/Marketo/HubSpot), as well as webinar/event platforms

Preferred

Bachelor-level degree with a Marketing, Communications, English, or Business emphasis

Proven ability to look at event logistics through an "audience-first" lens to design highly experiential, interactive moments

Established experience successfully negotiating contracts and interfacing with external venue vendors and event production agencies

Prior experience in a direct Sales, SDR, or public speaking coaching role

A sense of humor, tenacity, and grace under pressure

Life At Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.