Commercial Marketing Manager - UK & Europe (Hybrid)

Commercial Marketing Manager - £50,000-£55,000 per annum + up to 25% Bonus

The Opportunity

We’re looking for a Commercial Marketing Manager to lead the growth of our evolving retail media and supplier brand marketing offering across Angling Direct’s omnichannel estate.

This is a commercially focused role where you will lead and own the development of supplier-funded marketing revenue streams, leveraging our store network, digital reach, and customer insight capability to deliver measurable impact.

You’ll play a key role in building and scaling an omnichannel media proposition, working directly with brands to translate data into campaigns that drive both sales and customer engagement.

What You’ll Deliver

Develop and grow supplier-funded marketing revenue streams

Build compelling commercial propositions and rate cards for suppliers

Partner with brands to design data-led, omnichannel campaigns across stores and digital channels

Identify and monetise advertising opportunities across in-store, online, and digital platforms

Use customer insights (Ometria, Power BI and other tools) to target audiences and influence supplier investment

Own campaign performance reporting – driving ROI, engagement and conversion improvements

Align campaigns with category strategy, product launches and promotional calendars

Work cross-functionally with Buying, Retail Operations and Digital teams to deliver best-in-class execution

This role is pivotal to delivering our ambition to grow commercial marketing income and retail media capability, while strengthening strategic supplier partnerships.

What We’re Looking For

Experience in commercial marketing, trade marketing, shopper marketing or FMCG customer marketing

Strong commercial mindset with the ability to sell marketing opportunities to brands

Proven track record of working with suppliers or external partners to generate revenue

Strong analytical capability – able to turn customer insight into actionable campaigns

Experience operating across omnichannel retail environments (store + e-commerce)

Confident stakeholder manager, able to influence internally and externally

Hands-on, delivery-focused with strong attention to detail

Why This Role Stands Out

Opportunity to build and shape the development of the commercial marketing function in a dynamic and fast-growing business

Access to a highly engaged customer base and large omnichannel reach

Direct visibility of impact through revenue generation and campaign performance

High level of ownership and autonomy in a commercially critical role

What's In It For You

Working at Angling Direct isn't just another retail role. It is an opportunity to be part of a growing, purpose-led business where you can genuinely make an impact.

Enjoy great rewards and benefits

Competitive salary and bonus opportunities

Generous colleague discount on products

Pension and life assurance

Wellbeing days off and support

Access to ongoing learning and development

Turn passion into a career! If you love fishing, or simply enjoy working in a specialist customer-focused environment, you'll be surrounded by knowledgeable colleagues and customers who share that enthusiasm!