Assistant Manager Culture Marketing

Purpose & Overall Relevance

Lead the planning and execution of culture marketing partner management and activation of influencers within Japan, to contribute to the growth of lifestyle business. Support Japan Culture Marketing team’s servicing operations.

Key Responsibilities

Own end-to-end management of influencers: talent sourcing, networking, negotiation, contract sealing, servicing, activation

Ensure to follow global operational practices.

Comply with Contract Approval Form (CAF) procedures for new partners and renewals and ensure proper maintenance of AMS system.

Create, manage and execute Partner Activation plan for signed partners and continuously update the Partner Activation Tool (PAT): contract period, contract value, partners priority relevance, social media stats, tracking of contractual appearances and encouraging optimal presence of adidas amongst brand partners.

Support Japan Culture Marketing in service operation

Research and prepare presentations/documents for internal and external stakeholders.

Establish and maintain strong relationships within Japan’s Entertainment, Streetwear, Art, and Fashion circles, i.e. actors, musicians, stylists, designers, artists, industry VIPs. Attend events and industry meetings for networking, when relevant.

Consistent collaboration with Japan cross functional teams across Brand Activation, Brand Communications, Product Marketing, Sales, Business Units and global Culture Marketing

Maintain brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.

Key Relationships

Local Business Unit Teams

Local Brand Activation Teams

Product Marketing Teams

Sports Marketing

Sales

Key Wholesale Partners

Industry contacts (agencies, individuals, brands)

Finance

Legal

Requested Knowledge, Skills And Abilities

Strong knowledge and awareness of the music/fashion/style/entertainment industry

Creative Thinker & Problem Solver

Strong attention to detail, results-focused

Avid Communicator: Vital to keeping colleagues, community informed and engaged

Strong networking and interpersonal skills

Self-initiator, capable of determining priorities

Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities

Project management skills and an ability to work well in a team environment

Ability to write reports, business correspondence and presentations

High level of proficiency in Word, Excel, PPT and Outlook.

Excellent understanding of ‘Service-Provider Approach’ to relationship management

Strong organizational, problem solving, time management and resolution skills.

Unconventional business hours may be required. (evenings, weekends)

Requisite Education And Experience / Minimum Qualifications

Strong network in the local Entertainment & Influencer scene

Four year college or university degree in Marketing, advertising or related field

Minimum 3 years of experience in related fieldEquivalent combination of education and experience may be substituted for degree.

Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.

Business Level English

Fluent in Japanese